Memo Format
A memo is a business document that communicates information internally in an organization. A business letter communicates information outside of an organization. (Business letter format. Here is a standard memo format model, based on The Business Writer’s Handbook:
Note: a business memo should not exceed two pages.
Letterhead
(drop down 1.5 inches from Letterhead)
Memo To: Name of Person and Title in Organization
From: Your Name
Date: Month, Day, Year
Subject: Be very specific
(NOTE: There is no salutation greeting in a memo, as there is in a letter or email.)
I propose that we purchase or lease a van to serve as a mobile bookstore. We could use this van to generate sales in the outlying towns and villages throughout the state where our retail stores are not penetrating . (Direct and brief introduction which sums up the point of the memo succinctly.)
Rationale for Van (informative heading.)
We have been aware for some time that many small towns around the state do not have adequate bookstore facilities, but the economics of the situation are such that we would not be able to open a comprehensive branch and operate it profitably. However, we could afford to stock a van with books and operate it for a few days at a time in various small towns throughout the state. As you are probably aware, the laws of this state would permit us to acquire a statewide business license fairly easily and inexpensively. (Provides brief, but full, background and feasibility information to the reader.)
With the proper advance advertising, we should be able to generate much interest in this initiative. It seems to me that this idea has much merit because of the flexibility it offers us. For example, we could tailor the length of our stay to the size of the town and the amount of business generated. Also, we could customize our inventory to the needs and interests of the particular locales.(Additional persuasive information.)
Actions Request
The driver of the van would act as the salesperson, and we would, of course, have copies of our complete catalog so that mail orders could be taken as well. Please let me know your thoughts about this proposal. If you wish, I can explore the matter further and generate cost and sales estimates. (Clear closing that asks for specific action.)
Learn More in This Course: Effective Business Writing Techniques
