Communication Skills: Hire the Better Writer
I am a big fan of 37 Signals products. We use their Basecamp product to collaborate with our clients for all business writing training projects. We chose it because it is clean and simple, with the functionality we need and no clutter. In short, it encourages easy communication flow. Just like good business writing should.
Jason Fried, the founder and CEO of 37 Signals, recently published Rework, which contains his recommendations to succeed in business.
Number 2 on their list is: Hire The Better Writer
If you are trying to decide among a few people to fill a position, hire the best writer. It doesn’t matter if that person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off.
That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. And those are qualities you want in any candidate.
Writing is making a comeback, all over our society. Look at how much people email and text message now rather than talk on the phone. Look at how much communication happens via instant messaging and blogging. Writing is today’s currency for good ideas.
If you want to improve your career prospects, improve your business writing.
Learn More in This Course: Effective Business Writing Techniques