What is a White Paper?
Client Question: What is a “White Paper?” The term “white paper” was originally used to designate government reports, but the term and format are now commonly used in many industries. The term is an offshoot from “white book,” which is an official government publication. Since it has its base in government publications, white papers should reflect authority. The term “white paper” is now used to represent a document that showcases a specific business product or service. Because it needs to have authority, the author should have credibility in the subject. A white paper should engage the audience by showing specific examples and using clear arguments.
A white paper is different than a simple brochure because it typically highlights a product or research, and the author’s credibility on this subject is highlighted.
They are very useful in professional services to demonstrate expertise and are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers.
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