Social Media: Participate or Perish?
Is social media a fad? No. It will continue to evolve and change, but it’s here to stay, as this video powerfully illustrates:
How should you keep your skills current, as social media becomes integral to moving information in business?
At this point:
1) Make sure you list yourself on LinkedIn, and keep your profile current. Your employees should be listed also, since it’s valuable for branding and credibility. This will provide experience communicating in a networked environment.
2) Facebook and Twitter are very useful, but match your use to your business objectives. Don’t feel your skills are out of date if you are not participating in Facebook or Twitter, if it’s not relevant to your work, or personal interests.
This article, Business Writing and Social Media, will provide more detailed information about ensuring your business writing skills stay current, as social media becomes an integral part of how information moves in business.
I frequently hear from clients in business writing courses that social media and the many changes in business communication feel overwhelming. Business writing is continually evolving, and has been since we all began our careers. Social media is simply a new opportunity, so match your business writing skills to these new opportunities. You will thrive.
