Bring Authenticity/Audience Perception to Social Media
David Henderson, former ABC News Correspondent and author of The Media Savvy Leader: Visibility, Influence and Results in a Competitive World (which I highly recommend), asked me to write a guest article on his blog, to follow up on my last post about civility in social media.
Certainly, the only way to “control” social networks is to consistently engage in them with openness, transparency, clarity and responsiveness.
If we follow this approach, we are protected by our authenticity. But, communication occurs at an intersection between writer and reader (or speaker and listener). To navigate social media we need to approach this intersection with our consistently truthful persona and values, but we also must honor the audience who faces us at this intersection.
Read the full article here.
