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Jargon and Gobbledygook Top Words 2008

 

David Meerman Scott has just released his latest research on the top gobbledygook words and phrases (also called jargon) overused in press releases in 2008:

These words are so overused, they have become meaningless. The descriptor “unique” is actually commonplace, when it’s used in 48,094 other press releases.

You will find David’s research and full article here.

Master Business Writing Clarity in This Course: Effective Business Writing Techniques

About the Author: Mary Cullen

A business writing expert, Mary helps professionals write documents that clearly convey complex information to colleagues and customers.

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We migrated and combined our business writing blog and our newsletter articles to this more streamlined blog format, to create a single point of information for our clients and readers. Search functionality is greatly improved, to also help you find resources.  
 
Unfortunately, we could not copy over all comments and social media share indicators in migrated articles. We did copy/paste those comments that directly added clarity to articles.  
 
We hope you enjoy this centralized location for all our public business writing tips and advice!
Posted @ Saturday, July 16, 2011 1:00 PM by Instructional Solutions
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