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Business Writing Skills: Separate Drafting and Editing

 
(Issue 34: November, 2010)
In baseball you only get three swings and you're out. In rewriting, you get almost as many swings as you want and you know, sooner or later, you'll hit the ball.
                                                       ~Playwright Neil Simon

It is true that focused editing is the key to good writing for both a playwright and a business writer. But, a playwright can continue to edit and tighten, while we business writers need to edit well and fast. In a business writing course last week, a very frustrated participant shared that he often became stuck whenever he had to write an email requiring more than a quick response.

His initial steps were smart: he first identified his audience and purpose, and also mapped out his content. His block began when he began to "actually write the email." He clarified that he would "write the email, and fix it as I moved through it." I realized instantly why he was frustrated and inefficient.

Drafting any document is a more creative, right-brain process. Editing is an analytical, left-brain process. Our brains are not efficient when we try to process both activities at the same time. Instead, we just short-circuit.  business writing skills

To reduce frustration and write better, split the drafting/editing process into separate steps:

1) Draft your email by relaxing and simply writing out your text, with no editing. This isn't the time to worry about spelling, typos, the perfectly crafted sentence or even the exact word. Just write out the content based on your earlier planning. Let it flow.

2) Only after you've completely drafted your content should you then shift to an analytical mindset and edit.
  • Edit first for content: Does your reader have all the necessary information to respond to your document, with no unnecessary information included? (In business writing, this is the most important element. If the grammar and style is perfect, but information is missing, the email fails. Always verify content.)

  • Next scan for organization: Is your email easy to absorb?

  • Finally, review grammar and tighten the language.
The strongest business writers allocate their writing time proportionately:
  • 50% - Planning
  • 20% - Drafting
  • 30% - Editing

The writing process never fails to relieve writer's block and frustration. Separating drafting and editing, with three focused editing swings will save time and frustration, and ensure your email is correct and gets results.

 How to ProofreadWhen Time is Tight

 

Learn More in This: Business Writing Course

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Comments

Thanks! I realized I always merge drafting and editing when writing customer email, and that is just where I always get stuck. Great tips - my grammar is fine but I'll definitely verify content now.
Posted @ Saturday, June 25, 2011 12:34 PM by Tracy Calabrese
Quick question: this makes total sense, but do I need to check content/grammar for every email I send? Seems like it might take more time.
Posted @ Saturday, June 25, 2011 12:35 PM by David H
David - yes, it's important to check content, especially. But, this does not have to time-consuming at all. Just verify your reader has all the info he or she needs to respond to your message, as you want.  
 
For example, if, like Tracy, you write customer service emails, and your email goal is for the customer to order a Thanksgiving pie. Verify two things: 1) your customer has all info to fully appreciate and understand the pie (and no unneeded info) and 2) the customer knows exactly how to purchase the pie.  
 
It's so worth the quick, focused review, because you get the desired business response and your reader is happy the question is fully answered. Run grammar-check and you will flag most grammar errors, but you do need to re-read all messages before clicking "send" to make sure they are correct.  
 
For a short email, this edit is only a minute or so, but it ensures your emails become an effective business driver. And, this reflects well on you, as well. Win/win.
Posted @ Saturday, June 25, 2011 12:35 PM by Mary Cullen
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