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Top 25 Jargon and Gobbledygook Phrases 2011

 

(Issue 37: February, 2011)
I wrote one of the most popular articles in our business writing blog, "Top Ten Irritating Phrases," in 2009. Sadly, we business writers sometimes still mistakenly lapse into drone-like, meaningless phrases. There is a new crop of business-speak phrases we want to avoid.

I recently surveyed a wide range of clients from various industries, and asked them which over-used phrases they would like to see banished. The response was so overwhelming.Jargon and Gobbledygook to Avoid in Business Writing 2011

Here are the most annoying phrases clients identified (which you should definitely avoid):

   1. At the end of the day  
   2. 30,000-foot view  
   3. Give 110%  
   4. Think outside of the box
   5. FYI  
   6. 800-pound gorilla  
   7. Throw under the bus
   8. My bad
   9. Right-sizing
  10. Reaching out
  11. Low hanging fruit
  12. Paradigm shift
  13. Take it offline
  14. At this point in time
  15. Synergy
  16. Action item
  17. Skin in the game
  18. Shovel-ready
  19. We don't have the bandwidth (referring to staff)
  20. Circle back   
  21. _________ space (instead of naming industry. "eCommerce space"
  22. Change agent  
  23. Value-added solution  
  24. Incentivize
  25. 360-degree thinking

I have to add one more that particularly bothers me: "Going forward." Where else would we go? Backward?

Review substitutions for these murky words.

Top Tipfor Clarity

 

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Comments

I would add "speak to" which I think was started by "educators" and  
has now polluted the business world. It is bad grammar and has a  
really bad sound. I hate the phrase.  
 
I don't know what was wrong with words like "address" or  
"discuss" or "review" or "elaborate on."
Posted @ Saturday, June 25, 2011 12:27 PM by Phil R
Phil - "Speak with" is warmer and less authoritarian than "speak to" but grammatically, "speak to" is correct: http://dictionary.reference.com/browse/speak+to
Posted @ Saturday, June 25, 2011 12:27 PM by Mary Cullen
I would add the phrase, "I own my own business." Who else would own your business?
Posted @ Saturday, June 25, 2011 12:28 PM by Michael
I would add "draw your attention to..." which may assume the reader is not reading carefully
Posted @ Saturday, June 25, 2011 12:28 PM by Fahmy Elbaz
Great article. I was curious how to find the follow up article, if it has been posted yet.
Posted @ Saturday, June 25, 2011 12:29 PM by Bryce
Hi Bryce: Yes, the real-meaning substitutions for all this jargon and gobbledygook is now posted: http://www.instructionalsolutions.com/blog/bid/64350/Business-Writing-Skills-Jargon-and-Gobbledygook-Substitutions-2011. 
 
I'm glad to hear you found this helpful!
Posted @ Saturday, June 25, 2011 12:31 PM by Mary Cullen
I would add "reach out to..." Enough already.
Posted @ Saturday, June 25, 2011 12:32 PM by Mike
Mary, I think what Phil R was complaining about was not the use of "speak to" in its simple, literal sense, where you are "speaking to" a person ("I need to speak to you about a paradigm shift") but rather when people use it in reference not to a person but an issue. For instance "This action item speaks to our need to avoid throwing synergy under the bus."
Posted @ Monday, July 11, 2011 3:36 AM by Cooper Nielson
Cooper - Thank you for the clarification about Phil's meaning of "speak to" referencing an issue, not a person.
Posted @ Tuesday, July 12, 2011 1:29 PM by Mary Cullen
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