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We are based in Princeton, New Jersey, with an online learning management system available worldwide. We are privately held, and have been in business since in 1998.
Why Business Writing?
Our company is based on a core belief: clear business writing is a huge competitive advantage. It is the currency that conveys a company's products and knowledge, and the primary connection with customers.
Business writing is its own rhetoric, unlike academic writing or fiction, with its own process. Good business writing is about more than writing. Clear writing reflects clear thinking. Learn to make the complex understandable. Learn to put yourself in your reader's shoes. Know what to omit or correct. Add in electronic communication, and the opportunity to move information and value is amazing for those companies who hone these employee skills.
Business writing brings great value to those who are good at it. Our goal is to help our clients be the best at it.
How We Improve Business Writing
Learn to write the complex into an easily understood report. Close the email with a customer message that solves the problem. Submit a proposal that earns the business. Summarize the meeting succinctly. Every document, whether it is an email, report, proposal, brochure, customer service message, executive summary, sales response, blog article, or meeting minutes, is an opportunity.