This one paragraph contains a business grammar error. Find and correct it.Social media is here to stay. No longer is the support for this coming only from techies, teens and social media consultants. Forbes, Financial Times, Business Week and the NY Times even concur that in 2009, the mainstreamification of social media in business became official.
Correction:
Social media is here to stay. No longer is the support for this coming only from techies, teens and social media consultants. Forbes,
Financial Times, Business Week and the NY Times even concur that in
2009, the mainstreamification of social media in business became official.
This is an example of creating a horrible,
non-existent verb from a useful, actual noun or adjective. "Verbifying" a noun
commonly leads to awkward business-speak and jargon. Better is:
Social media is here to stay. No longer is the support for this coming only from techies, teens and social media consultants. Forbes,
Financial Times, Business Week and the NY Times even concur that in
2009, social media became mainstream.
Solution:
Do not create awkward verbs from nouns or adjectives.
Mainstream can be either a noun, adjective, and even a verb depending on its use in a sentence. Dictionary.com clarifies this. Use mainstream, not mainstreamification.
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