A business proposal and sales proposal performs two essential functions:
- It persuades the client to award you a contract.
- It spells out the terms of that contract.
This proposal writing course will greatly enhance the likelihood that your sales proposals will win the contract.
Course Objectives: Participants will write business proposals that:
- Present an understanding of the client's needs.
- Demonstrate the knowledge of how to fill the client's needs.
- Document your capability delivering what you propose.
- Employ an efficient process for planning and organizing information and ideas.
- Eliminate “information dumping” in business proposals.
- Craft language the cuts through information overload, to let your solution be heard.
Course Outline:1. Introduction
* Write As If Your Career and Business Depends On It. It Does!
* Basic Ingredients: Content and Process
2. 6-Steps to Effective Business Writing
* Full process explained and applied to business proposals
3. Sales Proposals: Structure and Strategy
* Overview of Proposal
* Order of Proposal
* Match Client Needs
* Present Your Solution
* Document Your Ability to Deliver Solutions
4. Examples and Exercises
* 1 strong sales proposal – with illustration and discussion of structure and content that works
* Exercise structuring a sales proposal into appropriate information tiers
5. Style: Organization and Presentation
* Headings and Sub-headings
* Using Tables, Graphs and Illustrations
* Overall Considerations for proposals to a committee
6. Style, Tone and Word Choice
* Active Voice vs. Passive Voice
* Eliminate "Deadwood" and Using Straight Talk
* Power of verbs
* Reader-Focused Wording
*Stylistic Considerations
*Eliminate Jargon
Wrap-Up
* Evaluate Training
* Resources to Support Training Concepts
Register now to improve your business writing.