Training

Email Essentials: Productivity and Impact

"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."

Edward R. Murrow

Email Essentials consists of 8 lessons, and includes detailed instructor review of your writing.

Course Goals:

• Reduce reader time of email by 50% and writer time by 25% by employing proper organizing strategies.
• Reduce email volume.
• Understand who should receive emails, and who should not, reflecting this accurately in To, Cc, and Bcc lines.
• Employ effective stylistic strategies to improve reader absorbability of your emails.
• Know when to use email, and when other communication methods are better.
• Write more clearly with reader understanding and action as the goal.

Course Outline

1. Introduction and Self-Assessment
   • Emergence of neuroscience, and its impact on understanding how email affects interactions in the business world
2. Using To, Cc and Bcc correctly
3. Stylistic Considerations
   • salutations
   • signatures
   • using emphasis
   • a pleasing whole
4. Managing Change
   • Controlling jargon
   • Managing evolving words
   • Sending messages appropriately to  internal and external audiences
5. Length and Content
   • Controlling message strings
   • Subject lines that will be read and reflect content
   • Paragraphs breaks to enhance reader perception
   • Format: indents, bullets, headings, checklists
   • Using Tables, Graphs and Illustrations
   • Practice Exercise (instructor feedback of your writing)
6. When NOT to use email
   • Neuroscience discoveries
   • Tone
   • Conflict
   • Correcting errors
   • Inappropriate situations
   • Correcting emails that should not have been sent
   • Practice Exercise (instructor feedback of your writing)
7. Productivity
   • Stop information overload
   • Assess your use and personal style
   • Calculate your personal reduction possibility
   • Techniques to reduce volume
   • Quantity Tool
8. Improve Quality
   • Ensure content is audience-specific
   • Proof for grammar and typos
   • Use templates effectively
   • Concise wording
   • Project a professional image
   • Overall Considerations

Wrap-Up

• Evaluate Training
• Receive Certificate of Completion and Skill Improvement Measurements

Contact us for more training information. Fee is $295.

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