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7 Techniques to Turn Your Business Proposal into a Best Seller

by Mary Cullen on Wed, Jun 10, 2015

Summertime is when a lot of people grab a book, plop down in a lawn or beach chair and blissfully enter a vivid world that some novelist created.

You may think that the way a novelist weaves the web of story is different from the way you write a business proposal, but maybe you should think again.

After all, novelists have to solicit business (convince you to read the whole book), state the problem (present the main story conflict), present a solution (resolve the conflict) and show credibility (create a convincing world). Isn’t that what a proposal does?

Here are 7 tips from novelists that will help you write a best-selling proposal:

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Topics: Business Proposals

Beware of Three Syntax Sins when Writing Business Proposals

by Mary Cullen on Fri, Apr 10, 2015

Sometimes the writing voice that speaks with confidence in your mind can trick you. Internally, you sound powerful, in control, and impressive.

On paper, however, it can be a very different story.

Poor syntax takes the confident writing voices in our heads and garbles it into an ineffective, hesitant sounding mush. We might not realize it because, frankly, we are used to seeing poor syntax in business writing. So the weak, timid-voiced writing passes through our proofreading radar unnoticed.

Beware of the following three deadly sins of poor syntax when writing business proposals. If you eliminate these problems, your proposal will shine with confidence.

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Topics: Business Proposals

3 Important Skills You'll Aquire with Proposal Writing Training

by Tom DuPuis on Fri, Nov 7, 2014

Writing a proposal is one of the most important processes in business, and knowing the key elements of a great proposal versus a good or average proposal can make a world of difference to your career and to your business revenue. Here are some key elements for a successful proposal that you will discuss and practice throughout your proposal writing training:

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Topics: Business Proposals

The Essential First Step When Writing a Proposal

by Mary Cullen on Fri, Oct 25, 2013

One of the most vexing considerations when writing a proposal is deciding what information to include and what to omit. And, we need to tier information so it is relevant and compelling. 

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Topics: Business Proposals

How to Write a Proposal Guide

by Mary Cullen on Wed, Sep 19, 2012

Looking for advice on how to write a proposal? 

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Topics: Business Proposals

How to Draft a Proposal: Polish and Ask for Business

by Mary Cullen on Tue, Sep 11, 2012

Note: This article is last in a series providing essential tips for writing business proposals, which published Summer, 2012. 

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Topics: Business Proposals

How to Draft a Proposal: Crafting the Numbers

by Mary Cullen on Wed, Aug 22, 2012

In my previous article in the series, How to Draft a Proposal, I discussed the importance of proposal format to help your potential client readily grasp your propositions and value. I explained the benefits of formatting a proposal and why you should include bullet points, headings, subheadings, and color to enable a reader to scan quickly and absorb key concepts. A proposal needs to be easy and quick to absorb, and readers need to be able to locate key information readily. If format is cluttered and difficult to navigate, your potential client will inherently question your organization and project vision. Or, the potential client won't bother reading your proposal at all. 

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Topics: Business Proposals

How to Draft a Proposal: Proposal Format for Easy Scan

by Mary Cullen on Mon, Aug 13, 2012

In my previous article in the series, How to Draft a Proposal, I discussed the importance of clarifying deliverables in a proposal. In this article, I want to focus on the importance of proposal format to help your reader understand your propositions and value.

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Topics: Business Proposals

How to Draft a Proposal: Specific Deliverables

by Mary Cullen on Mon, Jul 23, 2012

In my previous articles in the series, How to Draft a Proposal, I discussed the compelling value of planning and an evocative proposal title, and how important it is to plan your proposal and stick to the necessary information. In this article, I want to focus on the need for specific deliverables in your proposals, and why you shouldn’t over promise, under promise, or vaguely promise.

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Topics: Business Proposals

How to Draft a Proposal: Match Content to RFP

by Mary Cullen on Tue, Jul 10, 2012

In my previous article, How to Draft a Proposal: Title and Planning, I discussed how important it is to choose an accurate and evocative title for your proposal and to have a strategic plan for writing. In this article, I will highlight the core focus of your proposal: the client. Many times, clients will send out a request for proposal (RFP, for short) to a number of potential vendors to weigh the benefits of working with each one. Even if you are not working with an RFP, all proposals must be shaped on client needs and client perspective, so be sure you ask your client many questions:

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Topics: Business Proposals