Deeply individualized one-on-one coaching for mid-level executives and senior engineers.
CHALLENGES
Amazon, ranked #4 on the Fortune Global 500 list, requires executives to summarize complex information into concise, professional narratives.
Leaders across numerous divisions needed assistance aligning their writing with Amazon’s exact specifications. Each individual needed a highly customized training plan that focused on their goals and challenges and referenced actual Amazon documents.
SOLUTIONS
Based on our Level Two Executive Business Writing Coaching Program, executives in a ten-session training engagement worked one-on-one with the same coach from start to finish. Each participant received a customized coaching plan.
Participants outlined major goals during their first session, and subsequent meetings were tailored to these goals. Amazon executives brought their actual documents to sessions, where they could directly apply new skills and concepts to their daily work.
Coaching sessions were scheduled to match executives’ busy schedules and limited availability.
OUTCOMES
Individual improvement of the most pressing challenges
Highly customized coaching allowed participants to address their goals and challenges. Individuals outlined their goals, resulting in extremely personalized coaching and feedback. Every participant from Amazon met or exceeded their training goals.
Consistent messaging and tone in documents
This engagement included coaching on board presentations, proposals, business reports, and other documents that are subject to executive review. Participants established a process that ensures consistency in substance and syntax across all documents.
Reduced executive writing time by over 20%
Amazon participants reduced writing time by an average of 20% This meant that executives freed up time and energy for creative projects, problem solving, people management, and other corporate initiatives to drive revenue.