How Long Should a Proposal Be? [What the Data Says]

by Mary Cullen on Wed, May 20, 2020

A great proposal can make or break a business deal. Your proposal lays out a persuasive plan regarding how you can help your client and why you deserve their business. It is a vital document that must be both comprehensive and concise. Many business writers struggle with the question of length. This article will explain how long your proposal should be based on success rates, and key considerations to ensure your proposal is the ideal length.

Read More

Topics: Business Proposals

Proposal Title Pages: Title, Subtitle, & Design [Plus Examples]

by Mary Cullen on Wed, May 13, 2020



First impressions matter. To put your best foot forward, you need to make sure your proposal has a killer cover page. Title pages can often be overlooked because it comes as an after-thought once all the hard work of proposal writing has been completed. Yet, this page should be as engaging as the rest of the document. While each proposal is unique, there are key elements and considerations that apply to all title pages. This article will share the key title page components with examples to help you put the finishing touches on your persuasive proposal. 

Looking for more info? Take our proposal writing course.

Read More

Topics: Business Writing Skills, Business Proposals

Inanimate Possessives: two days’ time or two days time?

by Mary Cullen on Tue, May 12, 2020

A wise client business grammar question:

“There was always one grammatical mix up for me, and I would like your advice on it. Do we write: I will finish in a week’s time or in a weeks time? In two days’ time or in two days time?”

Read More

Topics: Business Grammar

How Many Spaces Should Be After a Period? (One vs. Two)

by Mary Cullen on Tue, May 12, 2020

Image from Cult of Pedagogy

Here is a client question received today, which I often hear in business writing courses:

Read More

Topics: Business Writing Skills

17 Proofreading Techniques for Business Communication

by Mary Cullen on Tue, May 12, 2020

Proofreading Techniques

Finally. Your document is just about complete. It’s been written, reviewed, compiled, and re-reviewed. With the final edits in place, it’s now ready to be proofread.

Proofreading can seem like a simple task in business communication. However, the attention to detail and intense focus it requires means that proofreading is as challenging as it is important.

Read More

Topics: Business Proofreading

Business Letter and Business Email Salutations [Updated]

by Mary Cullen on Tue, May 12, 2020

Dear Reader: Dear Reader, Hi Reader, Good afternoon, Reader: Hey Reader!

Are you confused about shaping salutations in business letters and business email?

Read More

Topics: Business Writing Skills

4 Types of Business Writing [And When to Use Them]

by Tom DuPuis on Tue, May 12, 2020

The world of business writing can seem vast. Each office seems to have variations of documents, each with their personalized templates and industry focus. Varying scenarios require varying forms of business writing. However, the innumerable documents can be distilled into to four main categories.

Read More

Topics: Business Writing Skills

How to Write a Winning Business Proposal [Ultimate Guide]

by Mary Cullen on Mon, May 11, 2020

A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.

Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. From the audience to the content to the formatting, each part of a winning business proposal requires thoughtful planning and development.

Read More

How To Write A Business Memo [Free PDF Template]

by Mary Cullen on Mon, May 11, 2020

A memo is a business document that communicates information internally in an organization.

A business letter communicates information outside of an organization.

Email is used both inside and outside an organization.

What is the meaning of internal memo?

The term "internal memo" is actually redundant since a memo is always an internal document.

Here is a standard business memo format model.

Read More

Topics: Business Writing Resources

Business Email Salutations to a Group [Updated 2020]

by Mary Cullen on Mon, May 11, 2020

I wrote about correct salutations for business letters and business email, prompting a few clients to ask about which salutations work well for a business email to a group.

Read More

Topics: Business Email Writing