This course will teach you the most efficient process to plan and organize a business proposal. It also explains how to hone language and tone to make your service, product, or solution more compelling to the client.
This is a practicum course. During the course, you will plan and write an actual work proposal with instructor review and guidance at incremental steps.
The course also includes a live one-on-one coaching session to review your final proposal and ensure future proposals are strong.
This course is a great fit for you or your organization if you or your team:
After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.
In this course you will receive individual feedback from the instructor. To truly improve your proposal writing skills, you need both course instruction and feedback on your actual proposal writing.
During the course, you will apply what you are learning in sequential writing tasks that build to a final actual proposal. After submitting each exercise, you will receive both subjective and objective feedback from your instructor that also resolves your specific blocks that impede your proposal writing.
The course concludes with a live coaching session to review your final proposal and identify additional writing improvements.
If your company decides to host the course as an onsite workshop, we will conduct group activities to help your team become better proposal writers. These tasks are designed to reinforce what you are learning in that section of the course.
This proposal writing course is split into 12 detailed modules.
Meet your instructor and support team. Share your specific course goals and tell us about the proposals you write.
Learn our step-by-step process to write proposals more effectively. This applies to consulting proposals, technical proposals, non-profit/NGO proposals, financial proposals, engineering and logistical proposals, and any other proposal. Also, this frames a proposal response to an RFP, an informal proposal, and a proposal letter or email.
Analyzing your audience well frames everything about a proposal, including the content and organization. Learn to discern what really matters to your proposal writers so you can persuade them effectively and organize and present information that meet their needs.
Nothing is worse than getting a proposal that is difficult to understand due to poor organization. This module includes tips and tricks on how to organize the beginning, middle, and end of your proposal and make it quick to scan. The optimal process to organize a proposal is the same, whether the format is a formal RFP, an "informal" proposal, or a very informal email summary.
Determining the best response: RFP, informal proposal, or a very informal email that proposes a business offering. Proposals take several forms. Learn to use what is best in each situation and begin drafting.
Weave in at-a-glance persuasion hooks to engage your reader and highlight the value of your offer.
We will provide you with ways to ensure you create a good first impression and guide the proposal recipient to the best next steps.
A proposal commits you to specific deliverables, so be careful you delineate exactly what you will do and the terms expected.
Learn to create a visually appealing, easy-to-scan proposal.
In this module, we focus on improving clarity through word choice. Ensure your proposal is a pleasure to read with concise and engaging language that presents your company as competent and confident.
Learn proofreading tactics to avoid embarrassing grammar and spelling mistakes. These go beyond simple tips and tricks. These are proven grammar and syntax strategies that will make your writing more professional.
The course concludes with a live one-on-one video call with your instructor. During this time you can ask any questions and review feedback about your proposal. The live coaching call acts to solidify the information learned during the course so you can apply your new knowledge to future proposals and to provide detailed feedback on the proposal you wrote in the course.
C.A.G.S. in Composition and Rhetoric from University of New Hampshire
M.A. in English Literature from Boston College
B.A. in English from the University of Rhode Island
Mary founded Instructional Solutions in 1998 and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.
Mary leads the project management and instructional design on customized courses. She also personally trains the instructors who lead ongoing training.
She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.
B.S. in Business & Economic Development from Abraham Baldwin Agricultural College
M.B.A. with a specialization in International Finance & Investments from the University of North Carolina
Elisabeth has a unique combination of business and business writing acumen, with extensive background in writing, editing, and content marketing management.
She has supported a variety of businesses, writing blog articles, reports, presentations, and editing business documents. She has supported many of our clients with rave reviews of her writing feedback.
B.A. In Journalism and International Business from The University of Wisconsin-Madison
Terrance has deep experience in both writing and business. He has spent much of his professional life in sales and marketing positions in technology companies, where he was always the go-to person for writing. After 15 years in sales and marketing at IBM, he spent several years working internationally for Amdahl and Lotus Development in Australia and Japan. He spent four years in Rotterdam and London as European Managing Director for Persoft, Inc., a leading networking software company.
For the past six years, he held senior editing and writing coaching positions at Huawei in Shenzhen, China, and with The Motley Fool.
He enjoys gardening, travel, and pétanque. The top entry on his bucket list is to walk a sizeable part of the Camino de Santiago in Spain and France.
B.A. in English and Creative Writing from Waldorf University
M.F.A. in Creative Writing from the University of Alaska Fairbanks
Lisa is an experienced technical writer and editor specializing in process and procedure documentation. She made her mark in aviation by developing and writing technical manuals that supported successful new programs for airlines of all sizes and set new standards for manuals in the industry.
She has also taught and tutored academic and technical writing for university students in a variety of fields. She loves helping people improve their writing to improve their careers.
She holds a B.A. in English and Creative Writing from Waldorf University and an M.F.A. in Creative Writing from the University of Alaska Fairbanks.
In her free time, she enjoys writing creatively, crafting, and outdoor adventuring with her husband and twin boys. She splits her time between Iowa and Alaska.