Practical proposal writing training for sales, technical, and business development professionals. Choose instructor-led group training or a self-paced practicum course with personalized instructor feedback.
Download the full course outline, including objectives, lessons, and delivery options.
Choose the format that works for your team: instructor-led virtual, instructor-led onsite, or a facilitated self-paced course. Always customized to your industry, your buyers, and the proposals your team actually submits, and highly interactive. Volume discounts apply.
Schedule time to speak with an instructor, not a salesperson, about your team's writing.
A practicum course in which you will plan, draft, and edit a real proposal from your work, with instructor guidance and written feedback.
Includes a live coaching session to review your final proposal.
Fee: $895.
Training a sales team, a proposal team, or the technical staff who contribute to proposals? Every course is customized to your team's actual proposals, buyers, and evaluation criteria.
This isn't a generic writing course. Every exercise focuses on the proposals you actually write at work.
Write proposals that convert qualified leads into signed business, and shorten the distance between a good conversation and a closed deal.
Bring a repeatable process to every submission, so quality does not depend on who happens to be drafting. Proposal writer training that covers formal RFP responses, informal proposals, and email proposals.
Contribute to or create proposals that both inform and sell, without burying the value in technical detail.
Translate technical solutions into persuasive, client-focused proposals that demonstrate ROI and business impact.
Shape the messaging and positioning of RFP responses so they align with broader brand strategy.
Turn a scoping conversation into a structured, client-focused proposal that wins the work and sets expectations before it starts.
Not the right fit: This course teaches you how to write the proposal. It is not bid or capture management training, and it does not cover grant writing or academic statements of purpose. Responding to an RFP? See our RFP writing course.
All formats cover the same core curriculum.
Plan, draft, and edit a real proposal from your own work, with written instructor feedback and a live one-on-one coaching session to review the finished document.
You leave with a proposal ready to send and the process to write every one that follows.
Real-time, highly interactive virtual instruction customized to your team's actual proposals, buyers, and evaluation criteria.
Large-group, small-group, and peer breakout exercises ensure active participation throughout. Each employee also receives individual written feedback on their writing.
Highly interactive proposal writing training delivered at your location, built around your team's actual proposals.
Skills transfer immediately. Participants apply what they learn to the next proposal they write, and each employee receives individual written feedback on their writing.
The same core skills and process in every delivery format, applied directly to the proposals you write at work.
This is the standard course outline. Group training is customized to your team's documents. Individual enrollments receive customized feedback based on the proposal you write in the course.
Talk with an instructor about feedback for your proposal writers.
In the self-paced practicum, you plan, draft, and edit a real proposal from your own work. Your instructor reviews each stage of writing and assesses your writing. The course ends with a live coaching session to review your final proposal.
Every exercise uses real proposals from your field, not generic writing examples.
Business writing and content specialist with an extensive background in writing, editing, and marketing. She has supported countless government agencies and commercial teams, and participants consistently single out her written feedback. She works with sales, technical, and business development writers on proposals and client-facing documents.
Business writing coach for sales, technical, and international teams, with a strong background in corporate communication and management. She has helped professional engineers and firms develop proposal writing skills, and works with individuals and groups across Europe. She is bilingual in English and Spanish.
Business writing and marketing instructor, consultant, author, and public speaker with more than 20 years of experience. She taught proposal writing, analytical writing, and marketing writing at the University of Massachusetts Boston, and has worked with individuals, small businesses, and corporations on every facet of business communication.
Writing coach and instructor for technical and commercial teams at DuPont, Shell, the World Wildlife Fund, and the U.S. Army. She evaluates both the substance and the language of proposals and technical documents, bringing an M.A. in Applied Linguistics and a B.A. in Journalism to every engagement. Her expertise includes government proposals and government contracts.
Instructional Solutions has delivered proposal writing training to sales, technical, and business development teams at Workday, TransUnion, Dematic, Nouryon, and organizations across technology, healthcare, finance, construction, and consulting.
The technical proposal team at Workday reported a significant boost in their proposal impact, with many noting they were able to close more deals and cut writing time, all while delivering clearer, more persuasive value propositions.
Participant Rating
"My sales team is closing more business because our proposals are written to capture business. Huge improvement."
TransUnion (Self-paced)
"Grace's comments were to the point and spot on. She gave me precise criticism. This gave me the perspective and knowledge I needed to write better proposals."
Nouryon (Virtual)
"As someone who is so entrenched in the engineering and the details, this was a chance to take a step back and think about my work and how I communicate with others...I now have a logical process for engineering my writing."
Dematic (Onsite)
Every instructor-led session, whether virtual or onsite, is built around your team's actual proposals, buyers, and evaluation criteria. We can customize our existing curriculum, combine multiple courses, or develop a new course from scratch. We handle all scheduling and administration. Contact us to discuss your team's specific needs.
Instructor-led training is customized to your organization's needs. Virtual sessions typically span eight hours and are delivered in one or more sessions depending on your team's schedule. Onsite training is typically a full day. Both can be expanded or compressed to fit your requirements.
Yes. We frequently combine our proposal writing course with other programs, such as technical writing, sales writing, writing with AI, or grammar workshops, into a multi-module curriculum tailored to your team. Schedule a call to discuss options.
We work with teams across technology, healthcare, finance, construction, consulting, manufacturing, energy, and government. Every engagement is customized to your industry's buyers, procurement process, and competitive situation.
Group training accommodates teams of any size. We cap each group at 18 participants to ensure high interactivity and can run multiple cohorts for larger organizations. Volume discounts apply. Contact us to discuss your group's size and structure.
The self-paced course takes approximately eight hours to complete, depending on your pace. It includes ten lessons, writing exercises with instructor feedback, and a live one-on-one coaching session. Your instructor is available to support you for two months.
The course concludes with a live one-hour, one-on-one session with your instructor to review the proposal you planned, drafted, and edited throughout the course. Your instructor gives structured feedback on whether the proposal is built on the reader's needs, whether the reader has everything they need to move forward, and on organization, tone, and word choice.
Yes, and that's the point. This is a practicum course: you plan, draft, and edit an actual proposal from your own work. Instructor feedback is based on your real document, not a generic exercise. If confidentiality prevents using an actual proposal, we can use a scenario.
Yes. You get four proposal format examples, proposal examples by industry, a proposal structure tiering diagram, and software recommendations, alongside the writing process itself. You leave with the judgment to approach any proposal, plus tangible structures to build on.
Yes. Upon completing the course, you receive a personalized digital certificate of completion that you can share on LinkedIn, download to print, or reference in a resume.
Choose your path below or download the full course outline to review with your team.
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