This course will teach you the most efficient process to plan and organize a business proposal. It also explains how to hone language and tone to make your service, product, or solution more compelling to the client.
This is a practicum course. During the course, you will plan and write an actual work proposal with instructor review and guidance at incremental steps.
The course also includes a live one-on-one coaching session to review your final proposal and ensure future proposals are strong.
This course is a great fit for you or your organization if you or your team:
After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.
In this course you will receive individual feedback from the instructor. To truly improve your proposal writing skills, you need both course instruction and feedback on your actual proposal writing.
During the course, you will apply what you are learning in sequential writing tasks that build to a final actual proposal. After submitting each exercise, you will receive both subjective and objective feedback from your instructor that also resolves your specific blocks that impede your proposal writing.
The course concludes with a live coaching session to review your final proposal and identify additional writing improvements.
If your company decides to host the course as an onsite workshop, we will conduct group activities to help your team become better proposal writers. These tasks are designed to reinforce what you are learning in that section of the course.
This proposal writing course is split into 12 detailed modules.
Meet your instructor and support team. Share your specific course goals and tell us about the proposals you write.
Learn our step-by-step process to write proposals more effectively. This applies to consulting proposals, technical proposals, non-profit/NGO proposals, financial proposals, engineering and logistical proposals, and any other proposal. Also, this frames a proposal response to an RFP, an informal proposal, and a proposal letter or email.
Analyzing your audience well frames everything about a proposal, including the content and organization. Learn to discern what really matters to your proposal writers so you can persuade them effectively and organize and present information that meet their needs.
Nothing is worse than getting a proposal that is difficult to understand due to poor organization. This module includes tips and tricks on how to organize the beginning, middle, and end of your proposal and make it quick to scan. The optimal process to organize a proposal is the same, whether the format is a formal RFP, an "informal" proposal, or a very informal email summary.
Determining the best response: RFP, informal proposal, or a very informal email that proposes a business offering. Proposals take several forms. Learn to use what is best in each situation and begin drafting.
Weave in at-a-glance persuasion hooks to engage your reader and highlight the value of your offer.
We will provide you with ways to ensure you create a good first impression and guide the proposal recipient to the best next steps.
A proposal commits you to specific deliverables, so be careful you delineate exactly what you will do and the terms expected.
Learn to create a visually appealing, easy-to-scan proposal.
In this module, we focus on improving clarity through word choice. Ensure your proposal is a pleasure to read with concise and engaging language that presents your company as competent and confident.
Learn proofreading tactics to avoid embarrassing grammar and spelling mistakes. These go beyond simple tips and tricks. These are proven grammar and syntax strategies that will make your writing more professional.
The course concludes with a live one-on-one video call with your instructor. During this time you can ask any questions and review feedback about your proposal. The live coaching call acts to solidify the information learned during the course so you can apply your new knowledge to future proposals and to provide detailed feedback on the proposal you wrote in the course.
C.A.G.S. in Composition and Rhetoric from University of New Hampshire
M.A. in English Literature from Boston College
B.A. in English from the University of Rhode Island
Mary founded Instructional Solutions in 1998 and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.
Mary leads the project management and instructional design on customized courses. She also personally trains the instructors who lead ongoing training.
She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.
M.A. in Applied Linguistics from the University of Massachusetts Boston
B.A. in Journalism from the University of Rhode Island
Katie is an experienced Business Writing and English as a Second Language instructor, business writing coach, and teacher trainer. She taught Business Writing, Non-Native Writing, and Academic Writing at the University of Massachusetts Boston.
She is very skilled at evaluating both the substance and language of business documents. Her writing critiques, instruction, and coaching have received stellar evaluations from our clients at Chartis Consulting, DuPont, Shell, Southern Middlesex Opportunity Council, and the World Wildlife Fund.
She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston.
Katie lives in Rhode Island with her husband, toddler, and very old dog. When not teaching or creating courses, she can be found doing something (anything!) outside with her little family.
M.Ed from the Boston-Bouve College of Human Development Professions at Northeastern University
B.S. in Education from Salem State College
Janet is a business writing and marketing instructor, consultant, author, and public speaker with more than 20 years of experience working with individuals, small businesses, and corporations to develop all facets of business communication. She writes and speaks extensively on business writing and marketing writing and has been a featured speaker at numerous business and education conferences in the U.S. and abroad. Janet taught analytical writing, marketing writing, proposal writing, and general business writing courses at the University of Massachusetts Boston.
She enjoys gardening, yoga, hiking, and exploring the endless beauty of the New England seacoast where she lives on the South Shore of Massachusetts.
B.A. in Business Administration and English from Reed College
M.A. in Communications from the University of Colorado
Tom Dupuis specializes in technical report writing and proposal writing and is particularly interested in analytical, technical, and financial writing, as well as synthesizing strong executive summaries.
He also currently teaches Business Communication at Rutgers University.
He holds a B.A. in Business Administration and English from Reed College and an M.A. in Communications from the University of Colorado. He has successfully supported our clients from Boeing, FedEx, and the US Army.
He loves hiking, organic gardening, the power of language, and lives in the nature of the Hudson Valley, outside of New York City.