Proposal Writing Course

This proposal writing course teaches participants how to plan and write proposals that win more business.

Available for groups online or onsite, and for individuals online.

Course overview

This course will teach you the most efficient process to plan and organize a business proposal. It also explains how to hone language and tone to make your service, product, or solution more compelling to the client.

This is a practicum course. During the course, you will plan and write an actual work proposal with instructor review and guidance at incremental steps.

The course also includes a live one-on-one coaching session to review your final proposal and ensure future proposals are strong. 


Once you finish the Proposal Writing Course you will be able to:
  • Employ an efficient process for planning and organizing information and ideas
  • Discern what most matters to your potential client and articulate the specific value you offer that client
  • Persuasively document the competence, skill, and solutions your company offers
  • Format and organize your proposal logically
  • Express clear deliverables and present fees favorably
  • Write with engaging, succinct, and correct language
  • Save time writing proposals and ensure consistent quality
  • Close more business

Download the outline
This complete course outline will show you exactly how we structure our classes to help your team or you quickly become an advanced proposal writer in weeks.
Individual enrollment
Individual enrollment
Online course available for individuals. Sign up today and start learning how to become a better proposal writer.
Group enrollment
Online and onsite customized courses that match your company's needs. Group discounts apply.
holding proposals

Who is this course for?

This course is a great fit for you or your organization if you or your team:

  • Write new business proposals or respond to RFPs
  • Are responsible for sales or marketing
  • Are new to writing proposals
  • Want to elevate the skills of experienced proposal writers
  • Needs to save time and frustration when writing proposals
  • Write proposals collaboratively and need to streamline that process
  • Review proposals before submission

The course is divided into twelve lessons. Each lesson progressively improves a different facet of your proposal writing skills, with instructor review and coaching. At the end of the course, you will be able to plan, draft, edit, and evaluate proposals with skill and efficiency.
proposal course certificate

Course Certificate

After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.

Individual Written Feedback and Live Coaching For Every Student

In this course you will receive individual feedback from the instructor. To truly improve your proposal writing skills, you need both course instruction and feedback on your actual proposal writing.

During the course, you will apply what you are learning in sequential writing tasks that build to a final actual proposal. After submitting each exercise, you will receive both subjective and objective feedback from your instructor that also resolves your specific blocks that impede your proposal writing.

The course concludes with a live coaching session to review your final proposal and identify additional writing improvements.

Objective feedback:
  • Is the proposal based fully on reader perspective?
  • Does the reader have all the information needed (and none that is not needed) to achieve the business objective of the proposal?
  • Is the proposal logically organized?
Subjective feedback:
  • Is your tone too blunt or too timid?
  • Are your word choices clear and strong and persuasive?
  • Can you cut any unnecessary words?
  • Are there any grammar or punctuation errors?

Onsite Group Feedback

If your company decides to host the course as an onsite workshop, we will conduct group activities to help your team become better proposal writers. These tasks are designed to reinforce what you are learning in that section of the course.

Online and onsite group training

Our students’ feedback: See all testimonials
I write highly technical proposals. This course helped me tremendously to organize and express technical solutions to our non-technical clients so they clearly understand our benefits.
Technical Project Manager


My sales team is closing more business because our proposals better present the value we offer our clients instead of just the facts of our services. Huge improvement in persuasion and productivity.
VP of Sales


trans union logo
We now know how to frame our RFP responses on the client's needs, and not so much about our company. Close rates are up.
Call Center Manager


My writing skills are strong, but I got a major benefit from understanding a proven process that I can follow for each proposal I write.
Proposals Project Engineer

Fujitsu Network Communications

Fujitsu Logo
In this comprehensive proposal writing course you will:
  • Learn the optimal proposal writing process so you can write more effective proposals faster.
  • Effectively discern the client's needs and interests.
  • Organize proposals logically.
  • Learn to craft language that cuts through information overload, so your proposal is crisp and readily understood.
  •  Research, plan, draft, and edit proposals with confidence.
  • Effectively respond to RFPs.
  • Win more business for your company.

What is included in this course?

This proposal writing course is split into 12 detailed modules.

Module 1
Getting Started

Meet your instructor and support team. Share your specific course goals and tell us about the proposals you write. 

Module 2
6-Steps to Effective Proposal Writing

Learn our step-by-step process to write proposals more effectively. This applies to consulting proposals, technical proposals, non-profit/NGO proposals, financial proposals, engineering and logistical proposals, and any other proposal. Also, this frames a proposal response to an RFP, an informal proposal, and a proposal letter or email.

Module 3
Analyze Your Audience Deeply

Analyzing your audience well frames everything about a proposal, including the content and organization. Learn to discern what really matters to your proposal writers so you can persuade them effectively and organize and present information that meet their needs.  

Module 4
How to Plan and Organize Any Proposal

Nothing is worse than getting a proposal that is difficult to understand due to poor organization. This module includes tips and tricks on how to organize the beginning, middle, and end of your proposal and make it quick to scan. The optimal process to organize a proposal is the same, whether the format is a formal RFP, an "informal" proposal, or a very informal email summary. 

Module 5
Drafting RFP Responses, or an Informal Proposal, or a Very Informal Email or Letter Proposal

Determining the best response: RFP, informal proposal, or a very informal email that proposes a business offering. Proposals take several forms. Learn to use what is best in each situation and begin drafting.

Module 6
Visual Persuasion

Weave in at-a-glance persuasion hooks to engage your reader and highlight the value of your offer. 

Module 7
Sending Your Proposal

We will provide you with ways to ensure you create a good first impression and guide the proposal recipient to the best next steps. 

Module 8
The Money, Deliverables, and Terms

A proposal commits you to specific deliverables, so be careful you delineate exactly what you will do and the terms expected. 

Module 9
Style and Presentation

Learn to create a visually appealing, easy-to-scan proposal.

Module 10
Tone and Word Choice

In this module, we focus on improving clarity through word choice. Ensure your proposal is a pleasure to read with concise and engaging language that presents your company as competent and confident. 

Module 11
Grammar and Syntax

Learn proofreading tactics to avoid embarrassing grammar and spelling mistakes. These go beyond simple tips and tricks. These are proven grammar and syntax strategies that will make your writing more professional.

Module 12
Live Coaching Session

The course concludes with a live one-on-one video call with your instructor. During this time you can ask any questions and review feedback about your proposal. The live coaching call acts to solidify the information learned during the course so you can apply your new knowledge to future proposals and to provide detailed feedback on the proposal you wrote in the course.

Full Course Outline

Key Skills You Will Learn

  • Employ an efficient process for planning and organizing information and ideas.
  • Persuasively document the competence, skill, and solutions your company offers.
  • Identify and address client needs.
  • Format for quick understanding.


  • Spend less time writing each proposal.
  • Express clear deliverables and present fees favorably.
  • Write with engaging, clear, and correct language.
  • Close more business.
Feature  Includes individual feedback

This course includes award-winning instructor coaching and feedback and ongoing support.

Business Writing Course Instructors


Mary Cullen

  • C.A.G.S. in Composition and Rhetoric from University of New Hampshire

  • M.A. in English Literature from Boston College

  • B.A. in English from the University of Rhode Island

Mary founded Instructional Solutions in 1998 and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.

Mary leads the project management and instructional design on customized courses. She also personally trains the instructors who lead ongoing training.

She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.


Katie Almeida Spencer

  • M.A. in Applied Linguistics from the University of Massachusetts Boston

  • B.A. in Journalism from the University of Rhode Island

Katie is an experienced Business Writing and English as a Second Language instructor, business writing coach, and teacher trainer. She taught Business Writing, Non-Native Writing, and Academic Writing at the University of Massachusetts Boston.

She is very skilled at evaluating both the substance and language of business documents. Her writing critiques, instruction, and coaching have received stellar evaluations from our clients at Chartis Consulting, DuPont, Shell, Southern Middlesex Opportunity Council, and the World Wildlife Fund.

She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston. 

Katie lives in Rhode Island with her husband, toddler, and very old dog. When not teaching or creating courses, she can be found doing something (anything!) outside with her little family.

Janet D'Angelo

Janet D'Angelo

  • M.Ed from the Boston-Bouve College of Human Development Professions at Northeastern University

  • B.S. in Education from Salem State College

Janet is a business writing and marketing instructor, consultant, author, and public speaker with more than 20 years of experience working with individuals, small businesses, and corporations to develop all facets of business communication. She writes and speaks extensively on business writing and marketing writing and has been a featured speaker at numerous business and education conferences in the U.S. and abroad. Janet taught analytical writing, marketing writing, proposal writing, and general business writing courses at the University of Massachusetts Boston.

She enjoys gardening, yoga, hiking, and exploring the endless beauty of the New England seacoast where she lives on the South Shore of Massachusetts.


Tom Dupuis

  • B.A. in Business Administration and English from Reed College

  • M.A. in Communications from the University of Colorado

Tom Dupuis specializes in technical report writing and proposal writing and is particularly interested in analytical, technical, and financial writing, as well as synthesizing strong executive summaries.

He also currently teaches Business Communication at Rutgers University.

He holds a B.A. in Business Administration and English from Reed College and an M.A. in Communications from the University of Colorado. He has successfully supported our clients from Boeing, FedEx, and the US Army.

He loves hiking, organic gardening, the power of language, and lives in the nature of the Hudson Valley, outside of New York City.

Become a Better Proposal Writer

For individuals and groups.

Individual enrollment
Individual enrollment


Sign up today and start learning how to become a better proposal writer.

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