Guide to Business Writing

Everything you need to know about better business writing in one place.

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Business writing skills are crucial to your long-term success. Whether you're an admin or an executive, there is always room to improve, so we've created this Guide to Business Writing for you and your team to develop a stronger business writing foundation.

Get Started with Business Writing

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Being successful in business requires skill with the written word. Additionally, conveying complex information in a logical and clear way is a major competitive advantage–no matter what industry you work in. 

Enter business writing. If you or your team can communicate clearly at work, you will succeed. You will be able to communicate with colleagues and customers with ease, eliciting the action you want. You’ll be understood, which can save you time and energy.

Below is a complete guide to business writing—from a clear business writing definition to tips on how to hone your business writing skills.

What is Business Writing?

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“The difference between the right word and the almost right word is the difference between the lightning and the lightning bug.” - Mark Twain


Business writing is your opportunity to improve your business communications. It’s very pragmatic and is a type of writing that enables a reader to know or do something. 

When done well, business writing flows up, down, laterally, internally to bosses and teammates, and externally to customers. Good business writing follows an optimal writing process.

This process:

  • Defines the reader and purpose.

  • Provides information that the defined reader needs.

  • Organizes information logically so it makes sense for the reader.

  • Helps you write in concise, clear, engaging language that is grammatically correct.

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Business writing doesn’t focus on you as the writer. It focuses on the reader, helping them know or do something. You transform complex information into something that’s easy to understand. What you write is relevant to the reader.

This skill is the channel that transmits nearly all business work and insight and interaction. It is the lifeblood and foundation of strong businesses. Business writing also propels your career. 

Purpose of Improving Your Business Writing

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Better business writing has tangible benefits for both large and small organizations–no matter your formal job title. We’re all writers at work. Consider all the documents you might write in the office: 

  • writing business emails and direct messages to keep work moving, 

  • drafting memos and reports to inform team members, and

  • crafting business proposals, company brochures, statements of work, presentations, and other business documents for work both within and beyond your organization. 

These documents require strong writing. Knowing how to approach writing makes you more productive. When you write persuasively, you can drive potential revenue. Or you can better connect with customers through sales and marketing materials. 

In short, improving your business writing skills helps you become a more effective communicator. This skill has a ripple effect on your organization and career. 

Four Types of Business Writing

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Each workplace has its own specific documents to write with varying scenarios. But all these documents can be distilled into four main style categories - instructional, informational, persuasive, and transactional writing.
 
Understanding these conceptual divisions will help guide your decisions about your document choice and goal.
Professional Design

Instructional Writing

Provides the information needed to complete a task.

Superior Inbound Material

Informational Writing

Documents created for reference or record.

Light Years Ahead

Persuasive Writing

Convey information and convince the reader of the value.

Enhanced User Experience

Transactional Writing

Used to quickly share everyday information.

1. Instructional writing

Instructional business writing provides the reader with the information needed to complete a task. The task may need to be accomplished immediately or it may be for future reference.

Instructional documents break down a process into steps that the reader can understand. These steps must take the reader’s knowledge level of the topic into consideration. 

A user manual or a guide focused on allowing the customer to use a product is one example of instructional writing. 

2. Informational writing

A large majority of business writing is purely informational. Documents are created for  reference or record. It might not be the most glamorous of styles, but the information in these documents must be accurate and consistent to help organizations run smoothly.

A business report is the most common type of informational writing, business reports communicate business and technical information, capture work completed, record incidents, finalize projects and recommendations, and act as an archive for organizations. 

3. Persuasive writing

Persuasive writing is a common style for sales documents. The persuasive writing may be direct, with a focus on a specific item, or indirect, with a focus on developing the client relationship.

This type of writing has a two-fold goal: convey information and convince the reader that the presented information offers the best value. The message is designed to influence the reader’s decision.

An example of persuasive business writing includes business proposals: these documents outline an offer of a product or service to a specific potential client. 

4. Transactional writing

Transactional writing is used to progress general business operations and convey good and bad news. When you send everyday communications such as emails, you are completing transactional business writing. 

Emails are a type of transactional writing. These documents are used to quickly communicate information between staff or clients in business activities. Transactional writing also includes official business letters, forms, and invoices.

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Is Business Writing the Same as Technical Writing?

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Technical writing and business writing are two important and popular writing styles. Often used interchangeably, you might wonder: aren’t technical writing and business writing the same thing?

Not exactly. Granted, these two techniques are similar. Both styles are very reader-focused and overlap in their goal is to be accessible. They require concise language and specific word choices. Bulleted or numbered lists are often used for both styles to clearly present info. But one is not interchangeable with the other. 

Business writing ranges from interpersonal to information to technical. Technical writing overlaps with business writing when a business person needs to convey technical information. In short, business writing = intention. Technical writing = instruction.

Tone is the key difference.

Business writing and technical writing differ in tone toward the target audience. The tone of business writing can vary, depending on the reader and the goal of the communication. 

For example, a direct formal voice may be used for an internal memo. A professional but warm tone may be used for an email to a new client. You must write clearly and the message should be accessible, but the tone changes based on the audience. Good business writing clearly conveys both information and intent. 

Technical writing rarely changes tone because its goal is to clearly and effectively explain something. Technical writing always has a neutral, competent tone. Unlike business writing, you’re not trying to persuade the reader to do something or develop a relationship. You’re using language to effectively communicate instructions to the target audience. 

Business writing is the best technique for anything outside of communicating instructions. If your goal is to provide neutral directions, go with technical writing.

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First Steps in Creating a Business Document

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Getting started is usually the hardest part of writing. That’s why we recommend following a specific writing process. 

No matter what you’re writing, this process helps you overcome writer’s block and gives you an exact framework for writing clearly and efficiently. Planning should take up 50% of your time. Here are the steps to follow when creating a business doc. 

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1. Identify your audience

Step #1 when creating a business document? Always consider your audience and their needs. Even if you have multiple audiences (e.g., managers to customers), identify the most specific audience you can. 

This approach helps you brainstorm content and eventually write a focused document with manageable topics and themes. To identify your audience, ask yourself two questions:

  • Who is my reader? (Or, readers?)

  • What do I want them to know or do?

Do not proceed with your business document if you can’t answer these questions first. Your document has no purpose. 

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2. Consider your delivery or presentation method

Now that you know your reader, determine what genre or medium you’ll use to deliver your message. What format makes the most sense for your audience? Here are a few delivery method examples:

  • Presentation

  • Formal report

  • Video call

  • Series of email attachments

If a written document makes the most sense for your reader, begin brainstorming what content the audience will need. 

Does your audience need any background information so they can make a decision? What ideas or progress do I need to summarize to help contextualize this project? What kind of results or responses am I hoping to receive? 

The answer to these questions will help you narrow down your audience’s needs and the purpose of your document even more. 

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3. Brainstorm without blocks

Now that you’ve analyzed your audience and determined the right format for your delivery, you can dig a little deeper and ask yourself more subtle considerations about these readers. 

  • Is the document internal or external? 

  • Am I writing laterally?

  • Upward to senior management?

  • Downward to junior staff?

  • Am I delivering good news or bad news?

  • Are my readers unfamiliar with any internal acronyms? 

The answers to these questions will shape both content and tone. Because you’ve spent time thinking about your audience and the type of delivery that meets their needs and yours, you should have a much easier time giving shape to your ideas for this project. With this information in hand, you’re ready to generate content and organize your document. 

Here are a couple of content generation strategies:

  • Outlining 

  • Concept mapping

These strategies help your ideas take shape. Mapping the structure of a complex document will make both planning and drafting much easier. Once you have your content completely planned out, you can then begin drafting your business document.

Learn how to write any document professionally and receive instructor feedback on your actual writing.

Learn the best process for writing at work, and practice by constructing two different documents. Your instructor will provide detailed feedback on your actual writing.

How to Format Your Business Document

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You’ve analyzed your audience. You’ve taken the time to generate content ideas and plan your content based on your reader’s needs. You are now ready to write the first draft of your document.

But what’s the most effective and efficient way to format your document? Every document is different, but similarities exist. Your content should be easy to skim and understandable for your reader. Discover our optimal business formatting approach below.

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Lead with the bottom line on top

Most business documents should follow an acronym called B.L.O.T. — bottom line on top. Lead with the most important information or your document’s bottom line. 

When you send an email, you normally include your B.L.O.T. in the first paragraph (or directly after a warm opening). A business letter takes the same approach. Reports also always start with the bottom line on top in the form of an executive summary. This way, your reader doesn’t have to dig through the entire report to understand its point. 

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Incorporate white space

Business documents should be visually easy for your reader to digest. White space helps with this. It is the space between your words, paragraphs, and visual elements. White space makes your document easier to skim and read. 

Add paragraph breaks every time you start a new thought to create white space. Another tip? Keep your paragraphs short. If your paragraphs are over seven lines (not sentences), the reader will typically skim over the content—all they see is a big block of text! 

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Use lists

Lists such as numbered lists or bullets are one of the easiest ways to incorporate white space and make your business document format more effective. Readers can identify the items discussed, absorb content, and pay attention to what is important. 

Use a numbered list if you are introducing a certain number of items, use a numbered list. If not, use bullets. Learn how to punctuate your bulleted lists here

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Add headings and subheadings

Break up content and guide the reader through the document by using headings and subheadings. They serve as signposts, helping busy readers to skim through and come away with a decent understanding of the content. Here’s an example:

SALES STRATEGY FOR XYZ PRODUCT

Readers can see what information the section includes: a sales strategy. 

Headings and subheadings aren’t only effective for formatting. They’re also a powerful persuasive tactic. If written well, readers can easily skim over content and glean its value without having to read individual paragraphs. 

The headings and subheadings hook their attention and encourage them to keep reading. Incorporate headings and subheadings into emails, reports, proposals, etc. 

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Maintain visual consistency

Don’t overwhelm your reader with a lot of visual elements such as adding a mix of bold, italics, and color throughout a document. While tempting to incorporate, too many different emphasis techniques cause the eye to bounce around the page.

Choose one design element for main points, such as bold, and another for sub-points, such as italics. Be consistent with these elements with your business document formatting to make it easier to skim for understanding. 

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Close with visual clarity

Give your reader clarity when closing a document. For example, if your document needs a response, make sure your closing visually elicits the desired response. 

This might be a “NEXT STEPS” heading before the last paragraph in an email. In a report, you might add a section heading such as “ACTION PLAN.” Visually highlight what you want your reader to do next.

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11 Tips for Better Business Writing

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You’re now equipped with an effective writing process. You also understand how to format your business document. Improve your business communications even more by following these 87 tips. We've identified 11 below.

1. Plan first, then draft

We’ve already established that analyzing your audience and planning your content’s purpose is an important first step. However, it deserves re-emphasis. All of us by nature want to jump straight into drafting before planning. 

The truth is that drafting gives us a (sometimes false) sense of accomplishment. And, drafting is easier than planning. Planning, however, is crucial to the writing process. 

Spend 50% of your time analyzing your audience and mapping out your content. Not only will you save time drafting later on, but your content will be more targeted for your reader and purpose.  

2. Start where it's easiest

Often, the first sentence of a document or email is the hardest to write. But the great news is that you don’t have to start there. 

Instead, look at your document headings. Write the section that is easiest or most interesting for you. Once you begin writing, the interconnectivity of thoughts will ignite, and the rest of the document will be easier to write.

3. Write to express

Avoid flaunting big vocabulary in your business writing. Remember that you want to easily transmit ideas and information. Unless a big word will help you most effectively communicate your message, aim to use short words

Granted, concise writing is difficult. Using short words can help you write more concisely. Blaise Pasqual stated,

"I apologize for the length of my letter. I did not have time to make it shorter."


4. Edit as the last step

No matter how much you want to edit while you draft, wait. It’s actually unproductive (and increases your writing time) when you try to fix grammar errors and sentence structure while drafting. 

Instead, wait until you are completely done writing that first draft. Then, analyze your document’s substance. Is there anything missing? If your planning was done well, hopefully not. Next, read individual paragraphs and edit on a sentence level. We also recommend using a grammar tool like Grammarly to help you better catch grammar errors. 

5. Don't smother verbs

Watch out for “smothered verbs” in your writing–verbs that were changed to nouns (called “nominalization”). 

For example, the verb “decide” is nominalized into the noun “decision.” You might write, “Let’s make a decision…” instead of “Let’s decide…” 

These nominalized verbs require helping words around them that smother their impact, muddle the clarity of a sentence, and increase sentence length. We recommend removing smothered verbs during the editing stage of the writing process. Use a specific verb, instead of a smothered nominalized word. 

On average, unsmothering verbs reduces bloat by 25%.


6. Use reader-focused wording

Have you ever noticed how companies often use the word “you” in marketing emails? “Get your discount today!” “You could save $X.” This is known as reader-focused wording and it can help increase reader engagement.

It’s the opposite of writer-focused wording which uses words like “we” and “our.” Be judicious with reader-focused wording as it can feel smarmy or similar to a marketing pitch. But it can be very effective if used judiciously.  


7. Instill a confident tone

Sound confident in your writing by applying two techniques:

  • Shorten your sentences.

  • Avoid the comma-and sentence structure (i.e. “, and”)

As an example of the comma-and structure, read the following statement:

Training with us is easy, and you can hand us the job and just walk away. You won't worry about a thing, and you can get back to what you do best. Relax knowing your project is moving seamlessly to completion, and you can simply calculate the savings.

Now, simply remove the “, and” from the sentence:

Training with us is easy. Hand us the job and just walk away. You won't worry about a thing. Get back to what you do best. Relax knowing your project is moving seamlessly to completion. Simply calculate the savings.

The second statement exudes a more confident tone, right? It sounds less desperate to please. Try this technique with your own writing projects. 

Confident writing sounds competent, calm, and assuring.


8. Watch out for common business grammar errors

Grammar errors are part of writing. They’re also individual because every writer makes different errors. That said, below are the most common grammar errors we see in client writing: 

  • fused or run-on sentences

  • sentence fragments

  • hyphen errors

  • me, myself, and I errors

  • introductory clause comma errors

High-level grammar training won’t help you overcome grammar mistakes because it’s not individualized. Instead, focus on what is incorrect to determine what are your most common errors and improve. 

We recommend using a tool like Grammarly to identify your most common grammar errors. Write them down. If you don’t understand the error, look them up using Purdue University’s Online Writing Lab. It includes explanations and exercises. As you edit documents, look for these common mistakes. This trains you to avoid the same errors.

Professionals with fewer grammar errors achieve higher positions.


9. Avoid business jargon

Business jargon. Corporate lingo. Buzz words. Whatever you call it, jargon creeps into business writing too often. There is even a book that addresses this problem, Why Business People Sound like Idiots. Here a few common terms:

  • ASAP

  • Actionable

  • Due diligence

  • Raise the bar

  • Touch base

  • Table the conversation

  • Synergy

Business writers use jargon because everyone else incorporates it. Writers also believe that it sounds impressive and shows off knowledge of the latest industry terms. But the problem is that jargon is often difficult to understand. It’s easy for the reader to skim past, leaving them confused or ill-informed. 

Prove your subject area expertise by cutting the jargon. Use terms that everyone can understand. Spell out acronyms. Your goal is audience comprehension–not to sound impressive. 

Use Instructional Solutions Jargon Grader to identify
and remove business jargon in your own writing. 


10. Use a direct or indirect technique to deliver bad news

Delivering bad news via writing doesn’t have to be difficult. Depending on what you believe the reader’s response will be, choose a direct or indirect technique to deliver the message:

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Direct technique

If your news isn’t significant and won’t generate an emotional response, use a direct approach. Jump straight into your bad news. Also, present a brief rationale with the bad news in the first paragraph to help your reader accept the decision. 

Here’s an example of using the direct technique correctly:

Because the current renovations at the Boston Aquarium may present safety hazards to our employees and their families, the Holiday Party scheduled for December 20 has been canceled.


NOTE: The annual company Holiday Party originally scheduled for December 20 at the Boston Aquarium has been canceled.

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Indirect technique

Buffer your bad news indirectly if the message will cause your reader to emotionally disconnect before he or she reads fully. Do this by beginning with a neutral and relevant statement such as a compliment. You can then give the bad news with the rationale behind it. 

Here’s how this approach might look:

Thank you again for the work that you and your team have completed this quarter. We appreciate your efforts, especially during this busy holiday season.  

I wanted to provide an update about the Holiday Party. Because the current renovations at the Boston Aquarium may present safety hazards to our employees and their families, the party scheduled for December 20 has been canceled. We will instead have a New Year’s event in the conference center on January 3rd.  

Don’t be overly emphatic, even if you use an indirect technique to deliver bad news.

Never apologize for a reasonable decision. Instead, focus on the facts. 


11. Only use passive voice for specific reasons

As a general rule, use an active voice as much as you can in business writing. But there are times when passive voice makes more sense grammatically and stylistically. 

Use passive voice for the following reasons:

  • To emphasize the result of an action or if the agent (person doing the action) is unknown or not important. This is super common in scientific or technical writing, the news, or historical accounts. 

Here’s an example: The colosseum was built in 70AD. (We don’t really know who built it, so the focus is on the result of the action - that it was built.)

  • To describe a process. As you can imagine, this is commonly used in scientific and technical writing. Here is an example: 

The data in this report was collected over a period of seven months, from June 2020 to January 2021. Once collected, it was analyzed for relevant patterns and condensed into three key silos. These silos will be used to inform our strategic strategy for 2022. 

The focus here is on the process; not the people/person doing the process. Passive voice makes sense in reports and particularly executive summaries. 

  • To use an impersonal or indirect tone, which suggests formality, impartiality, or objectivity. Passive voice makes sense in formal documents or announcements. Here’s an example:

Lisa Geigen’s retirement will be celebrated on December 10, 2021.

Here, the use of the passive voice makes the announcement sound more official. 

  • To avoid placing blame. Passive voice is sometimes used in insurance or banking because it doesn’t indicate WHO made a mistake. Here’s a good example of this:

A mistake has been made in your account. It has been corrected as of June 13, 2021 and will show up on your next statement.

In the example above, the blame isn’t placed on the company. It instead shows the reader that a mistake has been corrected. While this approach can be used effectively in negative messages, use caution in dodging blame with this approach. Apologizing directly can be more effective. 

  • To use a general subject. General subjects include people, you, they, we, everyone, someone, and anyone. Here are some examples where the passive voice is more effective than the active:

    • People must wear masks in the engine room.

    • Masks are required in the engine room.

    • We have cut prices on all products.

    • The price has been cut on all products.

    • Someone should inform new employees of the policy.

    • New employees should be informed of the policy.

Don’t use passive voice in business writing just because you’re trying to make it sound more formal or objective. Before defaulting to the passive voice for a long, awkward sentence, try rewriting it as two shorter sentences.

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Choose the Best Business Writing Course

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Communicating clearly through written text is a huge competitive advantage in any industry. Specifically, this skill helps individuals and teams succeed at work. A business writing course helps you take your writing to the next level.  

At Instructional Solutions, we have nearly 25 years of teaching business writing courses. Below is a clear guide to help you choose the best business writing course for you and your team (and make the most of your financial investment!). 

Step 1: Define your goals

Specific writing goals help you choose a course that best fits your needs and the outcomes you want to achieve. Here are a few examples of common writing goals for individuals and businesses: 

Common individual goals:

  • Significantly increase writing speed.

  • Convey complex information with more clarity.

  • Professionally disagree and write more persuasively.

Common organizational goals:

  • Reduce expensive communication mistakes.

  • Clearly convey insights and business opportunities.

  • Standardize the writing style across a division.

Once you’ve determined your own goals, identify your specific strengths and weaknesses under each goal. 

Step 2: Evaluate courses and providers

Learn how to evaluate your course options – whether you are a company looking to provide a course to employees or an individual looking to take an online class.

Six steps to creating a custom corporate training program

1. Create project brief

First, outline your program objectives. Review the goals, weaknesses, and strengths of your team. Add even more details to create your project brief.

This project brief clarifies what you are looking for in a writing program. It also helps companies like Instructional Solutions understand your project needs.

2. Outline “unique requirements”

Next, outline your “unique requirements.” These are elements that are distinct to your project. Identify these requirements to ensure that the course is built to support them.

Here are a few examples of unique course requirements we have helped design:

  • Industry-specific elements

  • Company writing models

  • Scalability of the course to multiple geographic areas

  • Integration with internal training programs

  • Specific reporting, tracking, and registration

  • Document compliance for regulatory board review

  • Coaching for major documents

  • Individual coaching and mentoring

  • Ongoing educational program

3. Create evaluation criteria

With your project brief and unique requirements in hand, determine course evaluation criteria to evaluate your training options.

Below is a helpful rubric we developed to help you successfully evaluate courses. This rubric highlights value, rather than price as the lowest cost option does not always offer the best value.

Choosing a Business Writing Course Rubric

4. Interview, evaluate, and select

Use your unique evaluation criteria to review the course options. During this stage, talk with the course provider. Discuss details such as outcomes, timeline, and budget. Select the training provider who best fits your evaluation criteria. 

5. Design course

Your selected course provider can now create the writing training program according to your project criteria. Ensure that this step is a collaborative process between your company and the provider.

6. Kickoff and execution

Launch the program once the course development is complete. This means it’s time to enroll students and track results. Work with your provider to evaluate the program and participant progress periodically. Make updates if needed.

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How to choose the best business writing training program for your organization

Download this free guide for groups

Six steps to choosing an online course as an individual

1. Ask for the outline

Review the course outline to make sure it addresses all writing weaknesses you’ve identified. If the course provider doesn’t offer an outline on the website, ask for one. Ensure that the course is fully comprehensive based on this outline. 

2. Review instructor interaction

Individual instructor feedback and interaction is one of the most important criteria for a writing course. As such, look for courses that provide this option. You’ll then receive individualized feedback on your business writing, which can help you improve significantly. 

3. Course structure & quality

Evaluate the structure and quality of a course as much as you can, even without access to the full course. Thoroughly review the course outline. It’s also helpful to watch a sample lesson or view a video that highlights parts of the course.

4. Review testimonials & evaluations

Look at testimonials on the course provider’s website. Specifically, read testimonials from individuals who hold similar learning goals as you. Read the reviews – both good and bad. Read through both the best and worst scoring reviews. 

If the provider also releases results from their post-course evaluations, review these as well. These evaluations are often less biased than reviews (reviews are normally written individuals that had a very good or very poor experience).

5. Have a conversation

Contact the course provider to schedule a conversation about the course. Ask any remaining questions you have during the call. We recommend bringing a list of questions before the conversation. 

6. Choose a course

Carefully review multiple courses to determine the right one for you. Courses normally address different learning objectives so look for the one that best matches your specific needs as a business writer.  

Note: Please complete this form and tell us your writing requirements, challenges, and goals. We’ll then send you a course recommendation.

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Learn more about choosing a business writing course for individuals

Download this free guide for individuals

Step 3: Types of courses

At Instructional Solutions, we offer many fully customizable courses for both groups and individuals – from practicum courses in proposal and report writing to our best-selling business writing techniques course. 

Courses are structured similarly. However, the content for each course depends on the objectives. 

View our business writing courses to determine the right selection for you, and decide which course best matches your specific goals. 

Step 4: Analyze the course structure

The first thing you should look at when analyzing a course structure is the pedagogy (the theory and practice of how to best teach). 

Instructional Solutions courses are based on Robert Gagne’s theory of adult education, designed for high-performance individuals in professional industries.

Specifically, look for courses that offer personalized instructor feedback about your writing exercises. Not many courses offer instructor feedback outside of mere editing of common grammar mistakes. 

You want feedback that is holistic so you discover common pitfalls, your writing strengths, and learn the overall craft of writing. Ideally, this support is provided for the duration of your course. Most importantly, look for a course that provides feedback on your course goals and you as a business writer. 

Summary

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Business writing isn’t an optional skill. It’s the foundation of successful business operations and communications.   

It also takes practice to hone; measuring, tracking, analyzing, and determining if changes need to be made on a weekly basis. But when you invest the time to develop these skills and become an effective communicator, your organization benefits–-both internally and externally with customers. 

Get in-depth writing training with Instructional Solutions. Instructional Solutions has been delivering online business writing courses since 1998, following optimal online and adult learning principles. Click here to learn more. 

Enroll in a course created with your unique writing requirements in mind.

Whether you write technical documents, blog posts, or prospecting emails, we have a course meant just for you. Receive instructor feedback on your actual writing.