Effective Business Writing Techniques
Bedrock business writing training to write any typical document, including email, faster and with better results. Great for writers of all skill levels.
Executive Summary Writing Course
Improves overall business writing skills with a focus on executive summaries. Learn to extract what matters from complex information.
Technical Report Writing Course
This practicum course teaches you the optimal planning and writing process to report technical and complex information effectively.
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Effective Business Writing for Non-Native Writers
For non-native English writers, learn how to effectively write common documents and email. Includes additional focus on grammar.
Technical Writing Foundations Course
Learn to write any technical document, including Specifications, SOPs, Procedures, and more.
Email Writing Course
Learn to improve both transactional and substantive email messages. Spend less time writing and get better results.
Sales Writing Course
Improve your sales writing skills and reduce writing time to ensure all sales documents are clear, persuasive, and correct.
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Proposal Writing Course
Write proposals that win business through better audience focus, more persuasive writing, and a clear value proposition.
Customer Service Writing
Write requisite customer support documents more effectively that solve client problems, while conveying a competent and empathetic tone. This means more satisfied, retained customers.
Proofreading & Grammar Course
This course will streamline proofreading and provide a deep dive into correct grammar, punctuation, and format. Find all errors and master grammar.
Advanced Business Writing Course + Coaching
This course + coaching model is an ideal way to master a major document, hone business writing skills, and receive individual business writing coaching.
Custom Course
We can build a fully customized course to address specialized writing requirements. This option is available for companies both online, virtually, and onsite and is suitable for any size group.
How to Choose the Best Business Writing Course
Download the article below as a PDF
How to choose a course to improve you or your team's business writing skills.
Chapter 1
The Fundamentals of Choosing a Course
Choosing an online business writing course is not only a financial investment but an investment in your professional future. For this reason, we encourage you to scrutinize and vet each option. It’s critical to your success that you make the right choice.
Why are goals important?
The first step in choosing a course is to define your goals. It will be difficult to choose the best class if you do not identify the outcomes you want to achieve. Here are a few goals we often see for both individuals and businesses.
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Determine your starting point
Quickly draw a “T" on a sheet of paper. On the top of the “T” write down the goals which you are looking to achieve. Then in the bottom left corner, write down your strengths or the strengths of your group. On the bottom right side, list out your weaknesses.
Chapter 2.1
6 Steps to Create a Custom Corporate Program
Step 1
Create project brief
The first step is to outline what your objectives are for the program. The section above outlines how to identify your project goals, team’s weaknesses, and strengths. Expand on this to create your project brief. This brief should detail the requirements for your organization.
A project brief will not only help you clarify what you are looking for but will also help companies bidding understand what you are looking for.
Step 2
Outline “unique requirements”
We find each custom program has what we call “unique requirements.” These are elements that are distinct to your project. Make sure to identify these beforehand and ensure the course is built to support these.
Here are a few examples of unique course requirements we have helped design:
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Industry-specific elements
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Company writing models
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Scalability of the course to multiple geographic areas
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Integration with internal training programs
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Specific reporting, tracking, and registration
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Document compliance for regulatory board review
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Coaching for major documents
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Individual coaching and mentoring
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Ongoing educational program
Step 3
Create evaluation criteria
The next step is to decide what criteria you will use to evaluate your training options. We have created a helpful rubric to aid in structuring your decision-making process. Notice we have highlighted value instead of price. The lowest cost option does not always offer the best value.
Step 4
Interview, evaluate, and select
During the next stage, you want to use your unique evaluation criteria to review the course options. This is a time to talk with the provider and iron out details. Make sure to discuss outcomes, timeline, and budget. Once you have selected the training provider, they can start designing your custom program.
Step 5
Design course
The fifth step is for the company to create the program. They should work with you to ensure all project criteria are met. This phase should be collaborative between both parties.
Step 6
Kickoff and execution
Once the course development is complete, it is time to launch the program. You can start enrolling students and tracking results. Periodically it is important to evaluate the program and make updates where necessary.
Chapter 3
Courses We Offer
All of our courses are fully customizable and available for groups or individuals.
While our courses have a similar structure, the content varies greatly based on the objectives of each course. From practicum courses in proposal and report writing to our best-selling business writing techniques course, we have a variety of courses available to match your specific goals.
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Chapter 4
Course Structure Analysis
Why is pedagogy important?
Pedagogy is the theory and practice of how to best teach. This is important because it dictates how your online course is structured.
You want to ensure courses are developed by experts in both the content and adult learning theories. As an adult, you learn differently than a child. Our courses are based on Robert Gagne’s theory of adult education. Our courses are designed for high-performance individuals in professional industries.
Below are the essential elements to look for in the structure of a course.
Class size
It is important to ask the class size of the course you are taking.
All our online courses are individually paced and instructed. This allows you to progress at your preferred pace and interact as needed with your instructor.
Job aids
In addition to learning materials, some courses offer example materials to help you after the course. We call these job aids or resource documents. They are quick reference guides that you can print out and keep at your desk. They ensure you are reminded of key concepts taught during the course. Each of our courses comes with multiple job aids.
How are the courses taught?
Online courses are delivered in our learning management system (LMS), which allows you flexible login access, and links to all integrated resources. This allows us to track, support, and assess your writing properly. Our online self-paced courses allow you or your team to train at any time, pace, or place.
We also offer virtual and onsite instructor-led training.
Each delivery method is interactive with many engaging exercises and actual writing practice and review. No delivery is better than another. They each have individual strengths, so match what works best for your team.
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Course certificate
After completing the course, you will earn a personalized certificate. You can display your certificate to the certification section of your LinkedIn profile, download it to print or mention it in your résumé.
In-person seminars and workshops structure
We offer onsite training for corporate groups. These allow you to train a group of individuals at the same time. We have presented customized workshops to companies around the world.
Chapter 5
Evaluating Instructors
The secret to the effectiveness of our courses is the instructors who teach them. An outstanding instructor is the difference between a good course and an outstanding course. The instructor's teaching and feedback will be key to your success. For this reason, it is important to evaluate the instructor you will be working with.
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