How Our Coaching Programs are Organized
Our custom coaching programs are fully individualized and based on your writing requirements and skills. But, all coaching consists of three phases.
The first phase identifies your goals as a business writer. The second phase creates a custom coaching plan after reviewing sample documents. The third phase is the implementation and individual coaching sessions.
Download Coaching Outline in This Case Study
Phase One: Identify Goals
Each coaching engagement starts with identifying your goals as a business writer. To be successful, it is important we exactly identify the outcomes you want from coaching.
Here are a few example goals from other coaching projects:
- Improve clarity and simplicity of complex information
- Write with executive tone and voice
- Build a process to storyboard strategic messages
- Spend less time re-writing
- Improve grammar
- Convey complex information to division and team
- Be perceived as a leader to achieve promotion opportunity
Goals often differ depending on your industry and personal strengths. If you have a specific writing challenge, we can discuss this on a quick consultation call. Once we have identified your goals, we will create a custom coaching plan that will lead you to business writing mastery. You can view a real clients coaching goals in this case study.
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Phase Two: Create Coaching Plan
To create a coaching plan, we first compare your goals with your current strengths and weaknesses. You will start your coaching engagement by completing a personal assessment. Your self-assessment helps us to understand which areas you feel need the most improvement.
We will discuss your goals thoroughly and also review recent documents you have written to identify improvement opportunities. These documents will help us tailor your coaching to focus on skills that are most relevant to your career.
We will address your most pressing document requirements, but coaching will enable you to write anything at work with skill and ease.
Each coaching plan is unique. It is an individualized plan based entirely on your writing requirements, current weaknesses and strengths, and goals.
Download Custom Coaching Plan Case Study
After we have identified your strengths and weaknesses we create a coaching plan with major topics for each session, moving sequentially to hone the particular writing skills you need. We have found that the most effective sessions are 50-minutes long.
Each coaching plan is custom created depending on the number of coaching sessions you choose. If you are not sure how many coaching sessions you will need to reach your goal, we can help guide you on a quick free consultation call.
The two phases — Identify Goals and Create Coaching Plan — are essential and the foundation of coaching, but we achieve these quickly. In your first coaching session, we begin the work of learning to write efficiently.
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Phase Three: Coaching Sessions
Each individual coaching sessions include instruction, actual document review and discussion, exercises, and follow-up comments and resources to reinforce the new skill. Each session focuses on sequentially learning a new skill that you can start applying immediately.
In these sessions, we will teach you proven strategies and tactics to become a more effective professional writer.
To see an example outline of coaching sessions with specific modules, download our free coaching case study.
Coaching sessions are a lively and illuminating dialogue between you and the coach. One-on-one instruction allows us to tailor the examples and lessons to your industry and goals. They are an excellent time to ask specific questions that you may have from recent communication challenges at work. Each session builds on the previous work to help you become a skilled writer.
Sessions are also a time to review the previous impact of actual writing. We know you are busy. We will never ask you to write any pretend-exercises. Instead, we weave your real writing tasks in with goals and the coaching plan. Coaching is fully based on your actual work.
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Document Review

Coaching sessions can also be used to mentor key documents that you are writing at work. These documents are a great place to implement the strategies you have been learning. We will resolve any specific document questions and provide recommendations.
To see an example coaching plan, download our free case study.
How are Coaching Sessions Held?

All coaching sessions are conducted using live web conference software.
Using online meeting software means you can join a coaching session from anywhere in the world from the comfort of your office or couch. On the call, we can easily share our screens to review presentations and writing.
Download Coaching Case Study
How do you keep the project organized?

Your goals, documents, tasks, and progress are all tracked in our project management software. We will create a private project for you and your coach. You will be able to view all coaching documents and resources in the project. Our project management software makes it easy to refer to previous tips without having to painstakingly search through your email.
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Why Hire a Coach?
An executive writing coach helps you maximize your particular writing strengths, identify areas of opportunity for greater impact, and become more effective in your work.
Executive business writing coaching is an intensive, individualized, guided engagement that leads to business writing mastery.
Your knowledge, tone, confidence, language, and clarity is conveyed in your writing to your entire organization and clients. The focus of coaching is identification and correction of your particular writing issues, and ensuring your documents drive business objectives.
Hire a coach if you want your writing to advance your career.
Schedule a 20-Minute Consultation Call Today