Craft documents at each important juncture in the sales process that advances the sale.
Understand sales writing techniques that engage a reader, highlight the value of your offer, persuade effectively, and elicit the right action for each step in the sales process.
Match information to reader needs.
Generate ideas that present your value effectively, saving time and reducing frustration.
Use clear, direct sentences with no meaningless sales-speak.
Emote a professional, competent, trustworthy tone.