Who is this course for?
This course is a great fit for you or your organization if:
- You’re in charge of a sales team or division in your company and looking to improve your team's overall sales writing skills.
- You're an individual in a sales position looking to improve your writing skills to become a more effective communicator or more qualified for a new job.
- You work in an industry or role that involves writing any key sales document.
- You are new to sales writing yourself.
Course Certificate
After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.
In this comprehensive writing workshop we will teach you how to:
- Use the optimal process to write any sales document well
- Write in clear, direct sentences with no meaningless sales-speak
- Match appropriate information to reader needs
- Eliminate bloat and jargon
- Emote a professional, competent, trustworthy tone
- Use correct grammar and punctuation
Includes individual feedback
This course includes award-winning instructor coaching and feedback and ongoing support.
Business Writing Course Instructors
Katie Almeida Spencer
M.A. in Applied Linguistics from the University of Massachusetts Boston
B.A. in Journalism from the University of Rhode Island
Katie is an experienced Business Writing and English as a Second Language instructor, business writing coach, and teacher trainer. She taught Business Writing, Non-Native Writing, and Academic Writing at the University of Massachusetts Boston.
She is very skilled at evaluating both the substance and language of business documents. Her writing critiques, instruction, and coaching have received stellar evaluations from our clients at Chartis Consulting, DuPont, Shell, Southern Middlesex Opportunity Council, and the World Wildlife Fund.
She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston.
Katie lives in Rhode Island with her husband, toddler, and very old dog. When not teaching or creating courses, she can be found doing something (anything!) outside with her little family.
Janet D'Angelo
M.Ed from the Boston-Bouve College of Human Development Professions at Northeastern University.
B.S. in Education from Salem State College
Janet is a business writing and marketing instructor, consultant, author, and public speaker with more than 20 years of experience working with individuals, small businesses, and corporations to develop all facets of business communication.
She writes and speaks extensively on business writing and marketing writing and has been a featured speaker at numerous business and education conferences in the U.S. and abroad.
Janet taught analytical writing, marketing writing, proposal writing, and general business writing courses at the University of Massachusetts Boston.
She enjoys gardening, yoga, hiking, and exploring the endless beauty of the New England seacoast where she lives on the South Shore of Massachusetts.
Grace Cuddy
Graduate courses in Composition from Pompeau Fabra University
ESL Teaching Certification from Canterbury Consulting
B.A. in International Studies and Communication from Elon University
Grace supports Instructional Solutions' online courses and also works with individuals and groups from several multinational companies across Europe as a business writing coach.
She is bilingual in English and Spanish and has traveled extensively, providing a keen sensitivity to global writing. She has a strong background in corporate communication and management and successfully developed cross-functional writing and communication processes in a large corporate team in NYC. She is also a successful blogger and has received rave reviews from her writing critiques and coaching for our work with DuPont, Liberty Mutual, SparkPost, and many other groups.
She is bilingual in English and Spanish. She enjoys yoga, travel, and dance. She splits her time between New York City and Madrid.
Mary Cullen
C.A.G.S. in Composition and Rhetoric from University of New Hampshire
M.A. in English Literature from Boston College
B.A. in English from the University of Rhode Island
Mary founded Instructional Solutions in 1998 and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.
Mary leads the project management and instructional design on customized courses. She also personally trains the instructors who lead ongoing training.
She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.
Become a Better Sales Writer
For individuals and groups.
$795
Sign up today and start learning how to become a better sales writer.
We offer customized online and onsite courses and exercises that match your company's needs. Click below to schedule a discussion.
Call us at 609-683-8100 or
