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Sales Writing Course

Our Sales writing course is available for groups as a self-paced online course, instructor-led virtual or instructor-led onsite training, and for individuals as a self-paced online course.

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Course Overview

Most of the modern sales cycle is written. Your first contact, proposing a solution, LinkedIn messages, follow-ups, etc. It’s all in writing.

Several core documents are the backbone of written sales communication: prospecting emails, a document sent after a findings call that delineates your services, the follow-up email, and a close-the-deal document.

The ability to write these requisite documents well — and an understanding of how to craft any sales document — results in more sales.

Our technical writing course is available if you write technical sales documents.

INDIVIDUALS

$895

Online self-paced course available for individuals.

Enroll now

GROUPS

Online self-paced course and instructor-led training can be customized to match your needs. Group discounts apply.

Customize for Groups

This course includes:


  • Downloadable resources and materials to maintain the practical skills learned throughout the training.

  • A list of tools and outside resources to continually hone essential sales writing skills.

  • Detailed, individualized written instructor feedback on actual sales documents.

Download the Full Outline

Skills gained in this course:

  • Close more deals and reduce writing time writing by at least 25% with effective writing.

  • Highlight the value of your offer, persuade effectively, and elicit the right action for each step in the sales process.

  • Ensure content conveys information for business decisions within a readily absorbed format.

  • Emote a professional, competent, trustworthy tone.

  • Write in clear, direct sentences with no meaningless sales-speak.

  • Use correct grammar, English vocabulary, and punctuation to create polished and professional technical documents.

Individual written feedback and live coaching for every student

Personal feedback from an expert writing instructor is part of what makes this course unique and effective. To truly improve writing habits and create strong writing skills, both course instruction and feedback on actual writing are needed.

Our feedback includes both subjective and objective feedback, in addition to a personal grammar diagnosis and additional helpful resources.

Objective feedback:

  • Is the document and messaging based fully on the target audience?
  • Does the reader have all the information needed (and none that is not needed)?
  • Is it clear what the potential client should do next? 

Subjective feedback:

  • Is your tone persuasive but trustworthy?
  • Is word choice clear, strong, and persuasive?
  • Can you cut any unnecessary words?
  • Are there any grammar errors?

Who Should Enroll in Our Sales Writing Course

All of these positions—and more— should train to improve their RFP responses to ensure they can effectively communicate the company’s value, meet client needs, and win contracts by presenting a cohesive, strategic, and competitive proposal.

Executives (CEO, COO)

Especially for high-value contracts, executives need to understand how to evaluate and refine RFP content to ensure the proposal aligns with strategic business objectives, is competitive, and effectively positions the company for success in securing major contracts.

Proposal Writers

Proposal writers need training to ensure their writing is clear, persuasive, and aligned with the client's specifications. This training helps them craft compelling narratives that directly address client pain points and highlight the company’s strengths.

Project Managers

Project managers often contribute to the technical aspects of an RFP response, such as timelines, resource allocation, and deliverables. Learning how to write strong responses ensures they accurately communicate the feasibility of proposed solutions, timelines, and team capabilities.

Business Development Managers

Business development managers are responsible for identifying growth opportunities, and responding to RFPs is a crucial part of this. They need to know how to craft responses that position the company as the best partner for long-term success.

Sales Managers

Sales managers are key players in securing new business and must understand how to write strong RFP responses to align sales strategies with the client’s needs. Effective RFP responses allow them to clearly articulate the company’s value proposition, differentiate the offering from competitors, and ultimately win more business.

 

Marketing Managers

Marketing managers often assist in shaping the messaging and positioning of RFP responses to align with broader brand strategies. Training helps them ensure that every response reflects the company’s brand voice and unique value.
View the Full Details in the Course Outline
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Flexible Sales Writing Course Deliveries to Match your Needs

Online course for individuals or groups

This Online, self-paced Sales Writing course allows individuals and teams to train on their own schedule with 24/7 access to the course. This online training method has flexible deadlines for busy professionals and groups across different time zones to all receive the same training.

Virtual instructor-led course for groups

Virtual training allows for highly engaging instruction, exercises, and discussion in a professional setting. Learners complete activities in breakout rooms with fellow students, break down sales documents individually, and are encouraged to participate in conversations and ask questions.

Onsite instructor-led course for groups

In-person training is highly interactive, with many individual and shared activities. Groups work together at your location to deconstruct documents, deep dive into individual writing concerns, plan an upcoming sales document, and more.

Schedule a call to find out more about group training options
Schedule a Call
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Certificate of Completion

Participants will earn a personalized digital sales writing certification of completion after finishing this course. This can be displayed on a LinkedIn profile, downloaded to print and hang, or mentioned in a résumé.

Course Structure

This sales writing course is split into ten detailed lessons including video, audio, presentations, and online resources.

Getting Started

An Introduction and Self-Assessment

This section outlines the necessary foundation for writing better sales content and the process. Share your specific course goals, and tell us about the sales documents you write.

Lesson 1

6 Steps to Writing Effective Sales Writing

Learn the optimal business writing step process that enables to you write any sales document with skill and efficiency, no matter if you are a professional copywriter or a freelance copywriter.

You will be able to create better structure and help your reader take the desired action with clear purpose and compelling language.

Lesson 2

It’s Not “Ready, Fire, Aim”

Learn to break through blocks, target a prospect well, and write most efficiently.

Lesson 3

Introduction and Prospecting Emails

First impressions matter. Learn how to write a compelling introduction or prospecting email to a potential new client or business owner.

This section outlines the critical sales copywriting skills of how to clarify your value proposition, how to hook a reader's interest, and how to write a conclusion that elicits the response you want.

Lesson 4

Delineating the Offer

The first email sent after a findings call is unique and important. It’s here where you summarize and delineate your offer and benefits, considering your target audience.

It’s also your opportunity to control how your information is shared as the sale progresses.

Learn how to best communicate at this crucial point, and see an effective example of a follow-up email.

Lesson 5

Follow-up Emails that Get Results

Avoid perfunctory statements. Instead, applying tactics to add value to each follow-up opportunity is a sign of a successful copywriter.

Also, you'll learn how to deliver bad news via email and still keep the sale.

Lesson 6

Visual Persuasion to Hook Your Reader

Weave in at-a-glance persuasion hooks to engage your reader and highlight the value of your offer while still meeting their business goals. Rather than using attention-grabbing headlines, we teach you how to write compelling headlines.

Headings and sub-titles can hook your reader and highlight your value. You'll learn to persuade visually in this section of our sales copywriting course.

Lesson 7

Formatting to Emphasize Value

In this lesson, we share the step-by-step of the best techniques that allow a reader to scan your document, quickly absorbing the value of your information.

Additionally, learn how to present graphical information so it's easy to understand at a glance, and persuasive.

Lesson 8

Cutting Bloat from Sales Documents

Clear writing best conveys your value. Clear writing evokes trust and respect. Clear writing makes for compelling content. Clear writing makes the complex easy to understand. Cut bloat and jargon so your sales writing is vibrant, direct, and engaging.

Lesson 9

Style and Tone

Hone your active voice, learn reader-focus techniques, use respectful and inclusive language, and project an empathic tone that assures your readers you care about them.

Present yourself as a knowledgeable and caring professional. And, write with a balanced tone that advances the sale and engenders trust with your reader.

Lesson 10

Grammar Correction and Helpful Writing Tools

Identify your particular grammar and punctuation errors, and learn tactics to avoid these embarrassing mistakes.

We also provide recommended tools that will ensure your writing is correct and professional.

Final Sales Document Review

One-on-One Coaching Call

It’s time to close a deal with strong writing! Putting all you learned in the course together, write an actual work document that you use to close. Techniques, deliverables, next steps are addressed.

The course concludes with a live one-on-one video call with your instructor.

During this session, you will review one of your typical sales documents that you have recently written using the skills taught throughout the course.

The live coaching call acts to solidify the information learned and allows you to ask any lingering questions, so you can apply your new knowledge to all future sales writing, no matter the document.

View the full course outline and list of resources
Download the PDF

What will writing look like after this training?

clarity-icon
Complex information is conveyed clearly.
time-icon
Writing time is significantly reduced.
organized-icon
Well-organized, relevant content is included.
format-icon
Designed and formatted to be easy to read.
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Next steps are clearly outlined.
writing-icon
Writer’s block is avoided through planning.
readability-icon
Information is tiered appropriately.
persuasion-icon
Persuasion is clear and effective.
professional-icon
Competent, clear, and professional.
grammar-icon
Grammar errors are identified and corrected.

Meet the Mentors of Sales Writing Excellence

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Elisabeth O'Quinn

Elisabeth has a unique combination of business and business writing acumen, with an extensive background in writing, editing, and content marketing management.

She has supported a wide range of businesses, writing blog articles, white papers, presentations, and editing business documents. She has supported many of our clients with rave reviews of her writing feedback, helping countless participants with their technical report writing skills.

Elisabeth lives in Georgia with her cat and rescue pup. In addition to writing, she loves traveling with her twin sister, learning German, and creating watercolor prints.

Read more >>

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Grace Cuddy

Grace provides individual executive business writing coaching to senior and bilingual clients and leads instructor-led group training for our clients. She also supports our instructor training and mentoring program.

She is an expert in business writing and loves to help students improve their technical writing skills.

She is bilingual in English and Spanish and has a keen sensitivity to global writing. She has a strong background in corporate communication and management and successfully developed cross-functional writing and communication processes in a large corporate team. She has also helped professional engineers and firms develop SOPs and policy documents.

She enjoys yoga, travel, and dance. She splits her time between New York City and Madrid.

Read more >>

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Katie Almeida Spencer

Katie is an experienced Business Writing and English as a Second Language instructor, business English writing coach, and teacher trainer. She taught Business Skills and Academic Writing at the University of Massachusetts Boston.

She is very skilled at evaluating both the substance and language of business documents. Her writing critiques, instruction, and coaching have received stellar evaluations from our clients at Chartis Consulting, DuPont, Shell, Southern Middlesex Opportunity Council, and the World Wildlife Fund.

She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston. Her areas of expertise include business writing and technical report writing, proposal writing, English courses, and syntax and non-native writing.

Read more >>

Course feedback and testimonials

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Instructor-led virtual group training to elevate the overall business writing skills of the remote sales team. Logistics were challenging because participants could not turn on their video cameras because of security restrictions. Despite this, the training remained highly interactive and effective.

View our course evaluations on Survey Monkey.

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As someone who is so entrenched in the engineering and the details, this was a chance to take a step back and think about my work and how I communicate with others. I came to the session truly thinking it was silly for me to be there. You changed my mind about the importance of my writing and interpreted your lessons in a form that makes sense to me. I now have a logical process for "engineering" my writing.

Solutions Engineering Director

Dematic
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My sales team is closing more business because our proposals are written to capture business. Huge improvement. 

VP of Sales

TransUnion
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Grace's comments were to the point and spot on. She gave me precise criticism. This gave me the perspective and knowledge I needed to write better RFP responses.

Account Manager

Nouryon
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I will be able to write more direct proposals using less wording in less time.

Engineering Director

Dematic

Become a better sales writer.

Sign up today or schedule a discussion to become a stronger sales writer.

INDIVIDUALS

$895

Sign up today and start learning how to become a better sales writer.
Enroll now

GROUPS

We offer customized and flexible online, virtual, and onsite courses, workshops, and classes that match your company’s sales writing needs.

Schedule a call

Frequently Asked Questions

Can you create a custom sales writing course for my organization?

Yes, the Sales Writing course can be fully customized to meet the specific needs of your organization!

We can tailor the content to align with your industry, company guidelines, and the types of technical reports your team produces. Customization options include:

- Incorporating your organization's templates, styles, and branding.

- Focusing on specific report types, such as engineering reports, scientific studies, or compliance documentation.

- Addressing industry-specific terminology and standards.

- Including real-world examples or projects relevant to your team.

Customized training ensures participants gain practical skills that directly impact their day-to-day work and reporting abilities. Learn more about our customization process.



What specific writing skills will I improve by taking your Sales Writing Course?

No prior writing experience is required to enroll in the Sales Writing course. 

The course is designed to accommodate participants at all skill levels, providing comprehensive instruction and personalized feedback to enhance your technical writing abilities. Whether you're a beginner or looking to hone your advanced skills, this course will guide you through the process of creating clear and effective technical reports.

How do I enroll in the course?

For groups, please book a meeting to discuss your specific documents and needs.

For individual enrollment, please click here to enroll now. The enrollment button is also at the bottom of this page.

Can I get personalized feedback on my writing?

Yes, all delivery options of our sales writing course include personalized feedback on your writing.

Our experienced instructors review your work, provide constructive feedback, and offer guidance to help you improve your writing style, clarity, and professionalism. This feedback ensures that you gain practical skills that can be applied immediately in your workplace.

View a demo of the detailed, individualized feedback that participants receive in the course.

Is there a certification provided upon completion?

Yes, upon completing our Sales Writing Course, you will receive a certificate of completion. This certificate demonstrates your mastery of sales writing and is a valuable addition to your professional qualifications.

It can be used to showcase your skills in professional communication to current and future employers. Many of our clients showcase this certificate on their LinkedIn profiles.

 

Are there any prerequisites for this course?

In the Sales Writing course, you will learn to write reports that match the documents you write at work, so you will learn to write the most important documents for your position!

Group training is customized to the team’s document requirements. Individual self-paced courses follow a practicum model in which participants plan, draft, and edit an actual work report. Therefore, the documents that participants learn to write are varied but relevant to their work. Typical Sales Writing include:  

- Feasibility studies

 - Research reports

 - Progress and status reports

- Specifications for proposals 

- User manuals and instructional guides 

- Process documentation 

- Data-driven reports with visualizations, such as charts and tables.  

- Executive summaries and technical briefings.  

The course is designed to equip you with the skills to produce professional, audience-appropriate documents that clearly communicate.