Questions? Call us now at 609-683-8100

Proposal Writing Course

This proposal writing course teaches participants how to plan and write proposals that win more business. It explains the most efficient process to plan and organize a proposal. It also explains how to hone language and tone to make your product or solution compelling to the client.

This is a practicum course. During the course, you will plan and write an actual work proposal with instructor review and guidance of incremental steps. The course also includes a final coaching session to review your final proposal and ensure future proposals are strong.

This course is available both onsite and online for groups and online for individuals. 

 Download Proposal Course OutlineLearn More

$795 for individuals
Contact us for group discounts

Available online and onsite and customized for groups
Available online for individuals

Discuss Best Approach for your group

Courses and exercises that best match your company's needs

Calculate your ROI

Or, call us at 609-683-8100

Calculate your ROI


Related Articles:

The Essential First Step When Writing a Proposal

Crafting the Numbers in a Proposal

Specific Deliverables in a Proposal

I write highly technical proposals. This course helped me tremendously to organize and express technical solutions to our non-technical clients so they clearly understand our benefits

Project Manager, Technical Services

Understanding your audience before doing anything else really seemed like it would be very easy to implement. However, maintaining focus on the audience throughout the entire process was more challenging than I thought! I'm glad that I practiced this in the course; I know I will apply the process to every proposal that I write so that my focus stays on client interest

Telesto Group

Key Outcomes

  • Employ an efficient process for planning a proposal
  • Address client's needs
  • Persuasively document the competence, skill, and solutions you offer
  • Express clear deliverables and present fees favorably
  • Format for quick understanding
  • Write with engaging, clear, and correct language
  • Close more business

Calculate your ROI      Calculate your ROI


Course Instructors


Mary Cullen

Mary founded Instructional Solutions in 1998, and has built a full menu of online and onsite business writing courses, helping thousands of individuals and hundreds of businesses master the strategic skill of business writing. She has developed customized global business writing training projects for Boeing, DuPont, FedEx, Liberty Mutual, the US Army, and USAA.

She has personally coached senior executives in technology, consulting, finance, and energy industries to harness written communication to convey leadership and vision.

Her expertise is business writing, information flow across an enterprise, and business communication technologies. Her blog, Business Writing Info, is read by more than 10,000 monthly readers from six continents, and was cited in The Wall Street Journal online and Business Week. Instructional Solutions’ client newsletter, Writing for Business, reaches over 5,000 subscribers each month.


Katie Almeida Spencer

Katie is an experienced English as a Second Language instructor, tutor, and teacher trainer. She is currently teaching Business Communication and Academic Writing at the University of Massachusetts Boston. She is very skilled at evaluating both the substance and language of business documents. Her writing critiques and instruction have received stellar evaluations from our clients at DuPont, Liberty Mutual, and Greenwood Resources.

She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston.

She loves to travel, has intermediate level Spanish skills, and is working on her French for her next trip. She lives in Boston when she is not traveling.


Tom Dupuis

Tom specializes in technical writing and is particularly interested in analytical and financial writing, as well as synthesizing strong executive summaries. 

He currently teaches Business Communication at Rutgers University.

He holds a B.A. in Business Administration and English from Reed College, and a M.A. in Communications from the University of Colorado. He has successfully supported our clients from Boeing, FedEx, and the US Army. 

He loves hiking, gardening, the power of language, and lives in the nature of the Hudson Valley, outside of New York City.


Andrew Steinbeiser

Andrew Steinbeiser is a freelance journalist and writer who reports on the arts and entertainment industries. He previously worked at Marvel Entertainment on marketing and communications projects. Additionally, Andrew has worked as a tutor for Syracuse University’s renowned writing center, helping students draft and edit essays, reports, and more.

He holds a B.A. in Communications & Rhetorical Studies and a B.A. in Journalism, both from Syracuse University.

Despite growing up near Portland, Maine, he currently lives in Portland, Oregon. When he’s not writing, he enjoys running, hiking, and reading comic books.