One business writing skill separates advanced business writers from those who are merely functionally proficient. It is the ability to synthesize complex ideas and extract significant nuggets of information that are relevant to a particular reader and situation.
In essence, these are mini-executive summaries, used widely in work communications. They are the "so what" core of the information.
It's not a mere recitation of facts. It captures implications.
We often think an executive summary is the first part of a formal report. In fact, functional executive summaries are deployed frequently and widely by those with advanced business writing skills:
The ability to see the big picture, quickly understand what is significant to the situation, and extract and convey the relevant essence will significantly help your career, department, and company. It will also greatly improve the efficiency and accuracy of the information flowing across your company.
Let's apply this concept to a college student working at a summer internship. This student is an economics major working for a start-up specializing in sustainable agriculture shipping. This student's mother, college advisor, and internship company owner all ask him the same question, "What did you do during your internship?"
Indeed, much information will be similar, but each person has a specific interest and focus. Appropriate executive summary or synthesis responses for each of these audiences might be:
Therefore, the first step in synthesizing complex information is defining your audience thoroughly.
The second step is presenting information that is significant and meaningful to that particular audience.
Notice that the summary statement made to the Internship Company Owner above does not mention functional tasks, what team the intern worked on, or the dates he worked. That is all simple, functional information that led to significant information. The company owner wouldn't care about this. The owner wants to know the intern's value to the business, not background tidbits.
There is, sadly, far too much fluff and background bantered about in business writing. Mere action tasks never belong in an executive summary. Don't fall into this trap. Instead, synthesize meaningfully and extract what is truly most significant to your reader and extract only what matters.
This ability to think critically and present relevant, synthesized information to various audiences is an advanced business writing skill you want to foster in your department and your writing.
Our Executive Summary Writing course will elevate this skill.