How to Write a Winning Business Proposal

by Mary Cullen on Fri, Jun 19, 2020

A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.

Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. Each part of a winning business proposal requires thoughtful planning and development, from the audience to the content to the formatting.

Read More

127 Top Business Jargon Examples [And How to Fix Them]

by Mary Cullen on Fri, Jun 19, 2020

Skilled business writing rejects jargon. Yet, industry-specific phrases and buzzwords are very commonly used. Even the best writers can fall into the jargon trap if they’re not careful.

Fortunately, by using the right perspective, you can be revise jargon out of your text or avoid it in the first place. 

Read More

Topics: Business Writing Skills

What is Business Writing? [A Simple Definition]

by Mary Cullen on Fri, Jun 19, 2020

Business writing is such an interesting application of writing. It’s very pragmatic.

Improving your business writing can propel both careers and businesses. It’s the channel that transmits nearly all business work and insight and interaction.

It flows up, down, laterally, internally, and externally to customers. It’s the foundation of business.

Read More

Topics: Business Writing Skills

Racist Terms to Remove from Your Writing

by Mary Cullen on Mon, Jun 15, 2020

The heart-wrenching events of the last few weeks and resulting protests and social reflection have launched a collective awakening about racism in the United States. 

This article will present common phrases with racist origins that have crept into business discourse. Likely, you are unaware of the origin of these terms -- many were unfamiliar to us as well before studying the phrases' etymology.

Language is an evolving organism that reflects history and culture. Words have the power to disarm racism or arm it. Let’s look at terms we all must eliminate: 

Sold Down the River

Today, if someone "sells you down the river" in a business deal, he or she betrays or cheats you. However, the phrase has a much more sinister meaning and literally refers to the Mississippi and Ohio Rivers.

During slavery in the US, slaves would be sold at slave-trading marketplaces and "sold down the river" and transported to the cotton plantations in states further south.

Read More

Topics: Business Writing Resources

The Pros and Cons of Asynchronous Communication

by Mary Cullen on Wed, Jun 10, 2020

With the rise of mobile work, you may have heard the term “asynchronous communication” thrown around strategic planning sessions or the blogosphere. This type of communication is commonly brought up in the ‘future of work’ conversations, but it’s more than a buzzword. It’s a form of communication you likely engage in every day. So, what is it?

Read More

Topics: Business Writing Resources

How Long Should a Proposal Be? [What the Data Says]

by Mary Cullen on Wed, May 20, 2020

A great proposal can make or break a business deal. Your proposal lays out a persuasive plan regarding how you can help your client and why you deserve their business. It is a vital document that must be both comprehensive and concise. Many business writers struggle with the question of length. This article will explain how long your proposal should be based on success rates, and key considerations to ensure your proposal is the ideal length.

Read More

Topics: Business Proposals

Proposal Title Pages: Title, Subtitle, & Design [Plus Examples]

by Mary Cullen on Wed, May 13, 2020



First impressions matter. To put your best foot forward, you need to make sure your proposal has a killer cover page. Title pages can often be overlooked because it comes as an after-thought once all the hard work of proposal writing has been completed. Yet, this page should be as engaging as the rest of the document. While each proposal is unique, there are key elements and considerations that apply to all title pages. This article will share the key title page components with examples to help you put the finishing touches on your persuasive proposal. 

Looking for more info? Take our proposal writing course.

Read More

Topics: Business Writing Skills, Business Proposals

Inanimate Possessives: two days’ time or two days time?

by Mary Cullen on Tue, May 12, 2020

A wise client business grammar question:

“There was always one grammatical mix up for me, and I would like your advice on it. Do we write: I will finish in a week’s time or in a weeks time? In two days’ time or in two days time?”

Read More

Topics: Business Grammar

How Many Spaces Should Be After a Period?

by Mary Cullen on Tue, May 12, 2020

Image from Cult of Pedagogy

Here is a client question received today, which I often hear in business writing courses:

Read More

Topics: Business Writing Skills

17 Proofreading Techniques for Business Communication

by Mary Cullen on Tue, May 12, 2020

Proofreading Techniques

Finally. Your document is just about complete. It’s been written, reviewed, compiled, and re-reviewed. With the final edits in place, it’s now ready to be proofread.

Proofreading can seem like a simple task in business communication. However, the attention to detail and intense focus it requires means that proofreading is as challenging as it is important.

Read More

Topics: Business Proofreading