Well-written emails save time. They allow the recipient to clearly understand the task at hand and respond appropriately. Effective emails reduce confusion and increase productivity. And, they’re much faster to write.
This course will teach you how to harness the power of a truly effective email. Learn an easy-to-follow process to consistently write emails that elicit action. Discover how word choice and formatting will increase response rates. Then, put these skills into practice, receiving detailed instructor feedback and guidance on your email writing.
You will be supported by valuable tools that you can continue to use after the course to strengthen your email communication.
This course is a great fit for you or your organization if:
The speed and volume of email have dramatically changed business communication. The not-so-old standards for professional correspondence have changed and will continue to do so. Employees need to know the best strategies to communicate effectively.
An effective business email is easily understood.
But, it is not so easily written.
We have all received poorly written emails. These emails are unclear, indirect, and often get ignored. They can cause confusion. They can also be detrimental to business if projects are impeded or if clients misinterpret information.
Fortunately, this communication skill can be transformed with the right training and tools. We have tested processes and resource materials that professionals were able to apply directly to their daily writing. These clearer emails improve business communication and productivity.
After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.
In this course you will also get individual feedback from the instructor. To truly improve your email writing skills, you need both course instruction and feedback on your actual writing.
During the course, you will apply what you are learning in a series of email writing tasks. These tasks are designed to reinforce what you are learning in that section of the course. Additionally, after submitting actual email exercises, you will receive both subjective and objective feedback from your instructor.
If your company decides to host the course as an on-site workshop, we will conduct group activities to help your team become better email writers. These activites are designed to reinforce what you are learning in that section of the course.
This email writing course is split into 10 detailed modules.
The first module will introduce you to the value and importance of well-written business emails. You will submit your specific course goals and tell us about your email writing requirements and challenges, which will enable your instructor to provide feedback that is most relevant to your email writing.
In the second module, we teach you a practical framework for writing business emails. This six-step process helps you understand the strategies needed to write a clear email. This process will allow you to spend 25% less time on every email you write.
See the optimal approach to email writing illustrated with examples and a case study. Also, learn two techniques to help you deliver bad news to a reader without alienating them and still receive the response you want.
The speed and volume of business email require up-to-date strategies to manage it properly. Learn current techniques and considerations, how to attach documents most effectively, avoid embarrassing email pitfalls and specific sloppy habits, and manage email volume.Read more
This module will demonstrate the latest email style guidelines. Discover what should be in your email signature and how it varies between devices. Avoid mistakes when sending sensitive emails. Stay ahead of the curve by learning modern email practices.Read Less
What does a good email sent externally look like? What makes a bad email ineffective?
Understand how to craft engaging openings when writing clients and customers. Email closings are very powerful opportunities. It's in the conclusion that you can elicit the response you want. Learn to write persuasive and visually appealing headings.Read more
Understand the good, the bad, and the ugly in business email writing in this module. Real emails will be analyzed to determine how well they work. You’ll also learn how to benefit from email templates, without making common mistakes.Read Less
Many emails send information that is very important. In essence, they function as mini-reports so they need to be accurate, clearly organized, delineate information well, and help a reader easily understand what matters. This lesson helps you summarize complex information into a clear, easy-to-digest email.
Email formatting is not automatic. Thoughtful use of basic formatting tools will greatly increase your read and response rate. Proper formatting is also an indicator of professionalism. Learn how to harness its value with effective white space, headings, bullets, and line spacing in Module 7.
Learn how to cut bloat and write clear, engaging sentences. Did you know that two sentence-level techniques applied well can eliminate 80% of bloat?
Applying these techniques will ensure your emails are succinct and crisp and a pleasure to read.
Email tone can be interpreted in different ways. This module will help you write with the right tone for your audience. Write with active voice for a lively, engaging tone. Connect to your reader with empathy techniques and avoid any insensitive language.
Grammatical mistakes can make a great email look unprofessional. Avoid common mistakes and improve your syntax choice in Module 10. You’ll also learn how to proofread effectively to ensure you can feel confident when you click ‘send'.Read more
Bonus: you will receive a targeted list of grammatical focus points based on your instructor’s review of your email exercises.Read Less
Graduate courses in Composition from Pompeau Fabra University
ESL Teaching Certification from Canterbury Consulting
B.A. in International Studies and Communication from Elon University
Grace supports Instructional Solutions' online courses and also works with individuals and groups from several multinational companies across Europe as a business writing coach.
She is bilingual in English and Spanish and has traveled extensively, providing a keen sensitivity to global writing. She has a strong background in corporate communication and management and successfully developed cross-functional writing and communication processes in a large corporate team. She is also a successful blogger and has received rave reviews from her writing critiques and coaching for our work with DuPont, Liberty Mutual, and many other groups.
She is bilingual in English and Spanish. She enjoys yoga, travel, and dance. She splits her time between New York City and Madrid.
B.S. in Business & Economic Development from Abraham Baldwin Agricultural College
M.B.A. with a specialization in International Finance & Investments from the University of North Carolina
Elisabeth has a unique combination of business and business writing acumen, with extensive background in writing, editing, and content marketing management.
She has supported a variety of businesses, writing blog articles, reports, presentations, and editing business documents. She has supported many of our clients with rave reviews of her writing feedback.
B.A. in English and Creative Writing from Waldorf University
M.F.A. in Creative Writing from the University of Alaska Fairbanks
Lisa is an experienced technical writer and editor specializing in process and procedure documentation. She made her mark in aviation by developing and writing technical manuals that supported successful new programs for airlines of all sizes and set new standards for manuals in the industry.
She has also taught and tutored academic and technical writing for university students in a variety of fields. She loves helping people improve their writing to improve their careers.
She holds a B.A. in English and Creative Writing from Waldorf University and an M.F.A. in Creative Writing from the University of Alaska Fairbanks.
In her free time, she enjoys writing creatively, crafting, and outdoor adventuring with her husband and twin boys. She splits her time between Iowa and Alaska.
B.A. In Journalism and International Business from The University of Wisconsin-Madison
Terrance has deep experience in both writing and business. He has spent much of his professional life in sales and marketing positions in technology companies, where he was always the go-to person for writing. After 15 years in sales and marketing at IBM, he spent several years working internationally for Amdahl and Lotus Development in Australia and Japan. He spent four years in Rotterdam and London as European Managing Director for Persoft, Inc., a leading networking software company.
For the past six years, he held senior editing and writing coaching positions at Huawei in Shenzhen, China, and with The Motley Fool.
He enjoys gardening, travel, and pétanque. The top entry on his bucket list is to walk a sizeable part of the Camino de Santiago in Spain and France.