Well-written emails save time. They allow the recipient to clearly understand the task at hand and respond appropriately. Effective emails reduce confusion and increase productivity. And, they’re much faster to write.
This course will teach you how to harness the power of a truly effective email. Learn an easy-to-follow process to consistently write emails that elicit action. Discover how word choice and formatting will increase response rates. Then, put these skills into practice, receiving detailed instructor feedback and guidance on your email writing.
You will be supported by valuable tools that you can continue to use after the course to strengthen your email communication.
This course is a great fit for you or your organization if:
The speed and volume of email have dramatically changed business communication. The not-so-old standards for professional correspondence have changed and will continue to do so. Employees need to know the best strategies to communicate effectively.
An effective business email is easily understood.
But, it is not so easily written.
We have all received poorly written emails. These emails are unclear, indirect, and often get ignored. They can cause confusion. They can also be detrimental to business if projects are impeded or if clients misinterpret information.
Fortunately, this communication skill can be transformed with the right training and tools. We have tested processes and resource materials that professionals were able to apply directly to their daily writing. These clearer emails improve business communication and productivity.
After completing the course, you will earn a personalized certificate. You can display your certificate in the certification section of your LinkedIn profile, download it to print, or mention it in your résumé.
In this course you will also get individual feedback from the instructor. To truly improve your email writing skills, you need both course instruction and feedback on your actual writing.
During the course, you will apply what you are learning in a series of email writing tasks. These tasks are designed to reinforce what you are learning in that section of the course. Additionally, after submitting actual email exercises, you will receive both subjective and objective feedback from your instructor.
If your company decides to host the course as an on-site workshop, we will conduct group activities to help your team become better email writers. These activites are designed to reinforce what you are learning in that section of the course.
This email writing course is split into 10 detailed modules.
The first module will introduce you to the value and importance of well-written business emails. You will submit your specific course goals and tell us about your email writing requirements and challenges, which will enable your instructor to provide feedback that is most relevant to your email writing.
In the second module, we teach you a practical framework for writing business emails. This six-step process helps you understand the strategies needed to write a clear email. This process will allow you to spend 25% less time on every email you write.
See the optimal approach to email writing illustrated with examples and a case study. Also, learn two techniques to help you deliver bad news to a reader without alienating them and still receive the response you want.
The speed and volume of business email require up-to-date strategies to manage it properly. Learn current techniques and considerations, how to attach documents most effectively, avoid embarrassing email pitfalls and specific sloppy habits, and manage email volume.Read more
This module will demonstrate the latest email style guidelines. Discover what should be in your email signature and how it varies between devices. Avoid mistakes when sending sensitive emails. Stay ahead of the curve by learning modern email practices.Read Less
What does a good email sent externally look like? What makes a bad email ineffective?
Understand how to craft engaging openings when writing clients and customers. Email closings are very powerful opportunities. It's in the conclusion that you can elicit the response you want. Learn to write persuasive and visually appealing headings.Read more
Understand the good, the bad, and the ugly in business email writing in this module. Real emails will be analyzed to determine how well they work. You’ll also learn how to benefit from email templates, without making common mistakes.Read Less
Many emails send information that is very important. In essence, they function as mini-reports so they need to be accurate, clearly organized, delineate information well, and help a reader easily understand what matters. This lesson helps you summarize complex information into a clear, easy-to-digest email.
Email formatting is not automatic. Thoughtful use of basic formatting tools will greatly increase your read and response rate. Proper formatting is also an indicator of professionalism. Learn how to harness its value with effective white space, headings, bullets, and line spacing in Module 7.
Learn how to cut bloat and write clear, engaging sentences. Did you know that two sentence-level techniques applied well can eliminate 80% of bloat?
Applying these techniques will ensure your emails are succinct and crisp and a pleasure to read.
Email tone can be interpreted in different ways. This module will help you write with the right tone for your audience. Write with active voice for a lively, engaging tone. Connect to your reader with empathy techniques and avoid any insensitive language.
Grammatical mistakes can make a great email look unprofessional. Avoid common mistakes and improve your syntax choice in Module 10. You’ll also learn how to proofread effectively to ensure you can feel confident when you click ‘send'.Read more
Bonus: you will receive a targeted list of grammatical focus points based on your instructor’s review of your email exercises.Read Less
Graduate courses in Composition from Pompeau Fabra University
ESL Teaching Certification from Canterbury Consulting
B.A. in International Studies and Communication from Elon University
Grace supports Instructional Solutions' online courses and also works with individuals and groups from several multinational companies across Europe as a business writing coach.
She is bilingual in English and Spanish and has traveled extensively, providing a keen sensitivity to global writing. She has a strong background in corporate communication and management and successfully developed cross-functional writing and communication processes in a large corporate team. She is also a successful blogger and has received rave reviews from her writing critiques and coaching for our work with DuPont, Liberty Mutual, and many other groups.
She is bilingual in English and Spanish. She enjoys yoga, travel, and dance. She splits her time between New York City and Madrid.
C.A.G.S. in Composition and Rhetoric from University of New Hampshire
M.A. in English Literature from Boston College
B.A. in English from the University of Rhode Island
Mary founded Instructional Solutions in 1998 and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.
Mary leads the project management and instructional design on customized courses. She also personally trains the instructors who lead ongoing training.
She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.
M.A. in Applied Linguistics from the University of Massachusetts Boston
B.A. in Journalism from the University of Rhode Island
Katie is an experienced English as a Second Language instructor, tutor, and teacher trainer. She is currently teaching Business Communication and Academic Writing at the University of Massachusetts Boston. She is very skilled at evaluating both the substance and language of business documents. Her writing critiques and instruction have received stellar evaluations from our clients at DuPont, Liberty Mutual, and Greenwood Resources.
She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston. Areas of expertise include business writing, English as a second language, and writing as a second language.
She loves to travel, has intermediate level Spanish skills, and is working on her French for her next trip. She lives in Boston when she is not traveling.
M.Ed from the Boston-Bouve College of Human Development Professions at Northeastern University
B.S. in Education from Salem State College
Janet is a business writing and marketing instructor, consultant, author, and public speaker with more than 20 years of experience working with individuals, small businesses, and corporations to develop all facets of business communication. She writes and speaks extensively on business writing and marketing writing and has been a featured speaker at numerous business and education conferences in the U.S. and abroad. Janet taught analytical writing, marketing writing, proposal writing, and general business writing courses at the University of Massachusetts Boston.
She enjoys gardening, yoga, hiking, and exploring the endless beauty of the New England seacoast where she lives on the South Shore of Massachusetts.