Well-written emails save time. They allow the recipient to clearly understand the task at hand and respond appropriately. Effective emails reduce confusion and increase productivity. And they’re much faster to write.
This course will teach you how to harness the power of a truly effective email. Learn an easy-to-follow process to consistently write emails that elicit action. Discover how word choice and formatting will increase response rates. Then, put these skills into practice with detailed instructor feedback and guidance on your email writing.
You will be supported by valuable tools that you can continue to use after the course to strengthen your email communication.
In this course, we will teach you:
This email writing course is a great fit if:
The speed and volume of email have dramatically changed the business communication. The not-so-old standards for professional correspondence have changed and will continue to do so. Employees need to know the best strategies to communicate effectively
An effective business email is easily understood.
But it is not so easily written.
We have all received poorly written emails. These emails are unclear, indirect, and often get ignored. They can cause confusion. They can also be detrimental to business if projects are impeded or if clients misinterpret information.
Fortunately, this communication skill can be transformed with the right training and tools. We have tested processes and resource materials that professionals were able to apply directly to their daily writing. These clearer emails improve business communication and productivity.
The course also includes key materials that you can print and use in your daily job. Job aid documents include:
See the entire list of nine bonus course materials when you download our free course outline.
At the end of the course, you will be able to…
Each course includes quizzes, exercises, and detailed instructor feedback to complement the lessons. These exercises help cement the material taught in the modules and keep you on track as you develop and write actual emails and other business writing.
You can view a list of the exercises included in the course by downloading our free course outline.
Writing a great business email takes practice. Over 10 modules, you will learn the strategies to consistently produce emails that receive a response. Each module explores a different aspect of email. You’ll harness a range of skills from how to utilize big-picture strategies for audience needs and technical tactics for harnessing your email client.
The first module will introduce you to the value and importance of well-written business emails. The course goals will be reviewed to highlight how specific email skills will be developed. The core components of an email will be examined as the foundation for the course.
In the second module, we teach you a practical framework for writing business emails. This six-step process helps you understand strategies needed to write a clear email. This process will allow you to spend 25% less time on every email you write.
What is the most important consideration in an email? Your audience is the focus. Yet, in an email, there can be a variety of audiences, managed in the address, CC and BCC line. This module will teach you how to properly identify appropriate recipients and avoid common missteps.
With the audience in place, the email sequence will be dissected. The order of information varies depending on the audience and the purpose. Learn the appropriate sequences for diverse recipients in Module 3.
The email etiquette and strategies that were taught in business school just five years no longer applies. The speed and volume of business email require up-to-date strategies to manage it properly.
This module will demonstrate the latest email style guidelines. Discover what should be in your email signature, and how it varies between devices. Avoid mistakes when sending sensitive emails. Stay ahead of the curve by learning modern email practices.
What does a good email look like? What makes a bad email ineffective?
Understand the good, the bad, and the ugly in business email in this module. Real emails will be analyzed to determine how well they work. You’ll also learn how to benefit from email templates, without making common mistakes.
Everyone is inundated with email. This module teaches you how to manage your own inbox so you control your email, not the other way around. These strategies include personal time management tactics and technological solutions to improve your email experience.
Email formatting is not automatic. Thoughtful use of basic formatting tools will greatly increase your read and response rate. Proper formatting is also an indicator of professionalism. Learn how to harness its value in Module 7.
Email tone can be interpreted in different ways. This module will help you write with the intended tone for your audience. It will also help you refine your message through clearer, more appropriate word choice.
Grammatical mistakes can make a great email look unprofessional. Avoid common mistakes and improve your syntax choice in Module 9. You’ll also learn how to proofread effectively to ensure you can feel confident when you click ‘Send’.
Bonus: you will receive a targeted list of grammatical focus points based on your instructor’s review of your email exercises.
This module will combine the entire course into a practice email. In this final review, you will receive detailed feedback on your writing as well as additional insight and content targeted to your role and needs.
Many people send dozens of emails every day. You might assume all this practice makes you and or your staff highly successful email writers. But even the most intelligent person can send an ineffective email.
Emails are a crucial aspect of business communication. Even given its prominence, people often assume that this skill comes naturally.
However, effective email writing is a learned skill. This ability is built through an understanding of business communication techniques, personal habits, word-choice tactics and even email software settings. Training in writing effective emails is a valuable investment in your team communication abilities and employee productivity.
When each email sent internally and externally is written to elicit a response, organizations run more efficiently. Time lost due to incomplete information or vague instructions is eliminated. Your team will know how to ask and how to respond by email in a way that ensures progress.
We have worked with companies of every size to create custom seminars and workshops. We can also help create a custom email training class for your organization. These can be tailored to your industry and delivered in person or online. If you are interested in creating a custom email writing course for your business, please contact us for a consultation call.
Mary founded Instructional Solutions in 1998, and is an internationally recognized business writing trainer and executive writing coach with two decades of experience helping thousands of individuals and businesses master the strategic skill of business writing. She excels at designing customized business writing training programs to maximize productivity, advance business objectives, and convey complex information.
Mary leads the project management and instructional design on customized courses. She also personally teaches the first courses launched for a client, and trains the instructors who lead ongoing training.
She holds a B.A in English from the University of Rhode Island, a M.A in English Literature from Boston College, and a C.A.G.S. in Composition and Rhetoric from the University of New Hampshire.
She lives in Princeton, New Jersey where she enjoys yoga, running, cooking, tinkering with new technologies, and most especially her family.
Katie is an experienced English as a Second Language instructor, tutor, and teacher trainer. She is currently teaching Business Communication and Academic Writing at the University of Massachusetts Boston. She is very skilled at evaluating both the substance and language of business documents. Her writing critiques and instruction have received stellar evaluations from our clients at DuPont, Liberty Mutual, and Greenwood Resources.
She holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Applied Linguistics from the University of Massachusetts Boston. Areas of expertise include business writing, English as a second language, and writing as a second language.
She loves to travel, has intermediate level Spanish skills, and is working on her French for her next trip. She lives in Boston when she is not traveling.
Grace worked as a writing tutor at Elon University, where she focused on working with non-native writers and business information flow. She is a successful blogger, and adept at business writing in social media and collaborative writing.
She holds a B.A. in International Studies and Communication from Elon University, and has completed graduate work in Composition and Rhetoric from Pompeu Fabra University in Barcelona. She has supported training for our clients at DuPont, Liberty Mutual, USTA, Transocean, and Hillphoenix with stellar client reviews.
She is bilingual in English and Spanish, and has traveled extensively, providing a keen sensitivity to global writing. She lives in New York City.